Product Marketing Manager - Assessment & Personalization

McGraw Hill is seeking a Product Marketing Manager to support its K-12 education portfolio. The role develops market insights, positioning, segmentation, pricing, and go-to-market strategies for assessment, personalization, GenAI, and professional learning solutions, including a new literacy assessment.

Responsibilities:

• Bring insightful questions and customer perspectives to product teams as they develop next-generation tools and services, synthesizing data from multiple sources into strategic recommendations
• Lead market research and analysis across the K-12 assessment landscape to identify customer needs, market trends, competitive dynamics, and emerging opportunities that inform marketing and assessment strategy
• Collaborate across Marketing, Sales, and Product Development to integrate the voice of the customer into strategies, positioning, product development, and go-to-market plans
• Support the go-to-market strategy and execution for a new literacy assessment, ensuring alignment across Marketing, Sales, Product, and external partners
• Develop competitive positioning and differentiation, including sales support and marketing strategies, while contributing to segmentation, pricing, and market assessment initiatives
• Write and edit copy and manage creative production for promotional and thought leadership content, internal training and presentations, customer-facing materials, and sales enablement assets while managing resources, schedules, and external agencies to ensure timely execution

Requirements:

• Bachelor's degree in Marketing, Business, or Communications
• A minimum of 5 years of experience in Marketing Communications, Product Marketing, or related marketing or sales functions; educational publishing industry experience is preferred
• Ability to synthesize research and data, ask thoughtful questions, challenge conventional thinking, and translate insights into actionable recommendations
• Ability to influence stakeholders at all levels and collaborate effectively across Marketing, Sales, Product Development, and external partners
• Demonstrated ability to manage multiple projects simultaneously, on time and on budget
• educational publishing industry experience is preferred
• Experience with segmentation, positioning, pricing, and new product development practices is a plus