Senior Manager, Content Strategy and Customer Engagement, All-Inclusive & Resorts

Hilton is a global hospitality company seeking a Senior Manager to lead content strategy and customer engagement for its All-Inclusive & Resorts portfolio. The role develops integrated B2B and B2C content strategies, manages social and editorial planning, and coordinates storytelling across CRM, PR, podcasts, websites, partnerships, and integrated campaigns.

Responsibilities:

• Develop and manage an integrated content strategy and editorial calendar for the All-Inclusive & Resorts portfolio across B2B and B2C channels, aligning to commercial priorities, launches, seasonal moments, and demand-driving initiatives
• Create and oversee compelling content for Hilton Honors, LinkedIn, portfolio social channels, executive thought leadership, and other owned and earned touchpoints that strengthen the portfolio's voice and market positioning
• Lead social media channel strategy for the portfolio, including defining the role of each channel, content pillars, governance, activation plans, and performance measures
• Identify and activate storytelling opportunities through PR, podcasts, partnerships, and integrated campaigns, ensuring messaging consistency and strong cross-functional execution
• Partner closely with Hilton Honors, Brand, PR, Social, Digital, Commercial, and hotel teams to align content plans and activation calendars across consumer, loyalty, and trade audiences
• Work with internal stakeholders and agency partners to brief creative needs, coordinate launches, and amplify portfolio stories across owned, earned, and shared channels
• Participate in regular cross-functional planning meetings, campaign reviews, and go-to-market discussions to ensure coordinated execution
• Work with the hotel and commercial complex teams to optimize content on all our digital channels and curated websites
• An integrated annual content and engagement calendar spanning B2B and B2C CRM, Hilton Honors touchpoints, social content, LinkedIn thought leadership, PR moments, and key portfolio activations
• Portfolio channel strategies, messaging frameworks, and quarterly content plans that help differentiate Hilton's All-Inclusive & Resorts portfolio and drive awareness, engagement, and conversion

Requirements:

• Five (5) years of work experience in content strategy, brand marketing, communications, social media, CRM, integrated marketing, or a related field
• You are a strong writer and strategic storyteller with experience in editorial planning, social media strategy, executive communications, PR collaboration, stakeholder management, and content performance measurement; experience with CRM/email platforms, social publishing tools, content management systems, and Microsoft PowerPoint
• Experience with All Inclusive or Resort portfolios, lifestyle, or loyalty hospitality marketing
• Experience developing both B2B and B2C content strategies and CRM calendars
• Travel up to 15%
• Experience working with agency partners, podcast or audio content, executive thought leadership, and trade-facing content
• Experience supporting premium portfolio storytelling across multiple markets