Content Manager/Writer (Sportsbooks & Prediction Markets)

Better Collective is a global digital sports media and technology company serving sports fans worldwide. The Content Manager/Writer will research and report on sportsbooks and prediction markets, create and update data-driven content, and apply AI tools and SEO best practices across the company’s brands.

Responsibilities:

• Research, analyze, and report on prediction market platforms and U.S. sportsbooks
• Write 1,000-5,000-word evergreen articles incorporating E-E-A-T, proprietary data, expert insights, and real-life user experience on promos/products
• Update existing articles and pages on site across all brands
• Cover, write, and edit content using AI tools for keywords, editing, and streamlining content workflows

Requirements:

• • 2 to 5+ years of professional journalism or digital content creation related to sportsbooks and prediction markets
• • Expert-level subject matter knowledge on sportsbooks and prediction markets to provide unique insights
• • Ability to use AI tools to create clear written insights and streamline content
• • Ability to showcase real-life experience and direct user feedback with promos and products
• • Experience in content management, on-page updates, and editing
• • Implementation of SEO best practices to grow audience reach
• • Experience with Surfer SEO