Marketing Operations Manager

Florence Healthcare develops software that helps research sites improve their workflows and accelerate medical research. The Marketing Operations Manager will execute marketing programs within the GTM technology stack, manage campaign operations and ABM initiatives, maintain data quality, build performance reporting, and partner with GTM Systems to operationalize process and technology improvements.

Responsibilities:

• Execute within our GTM stack: HubSpot, Salesforce, Cvent, Gong, Spekit, Clay, and other AI tools
• Own the day-to-day execution of marketing programs, including:
• List pulls, segmentation, and audience building across personas and industries
• Campaign setup, QA, and deployment across channels
• A/B testing and multivariate experiments to optimize campaign performance
• HubSpot workflows, lifecycle programs, and nurture sequences
• Scoring models, MQL criteria, and lead management processes
• Webinar and event operational support
• Manage UTM taxonomy, attribution tracking, and campaign performance visibility
• Build and optimize ABM programs in HubSpot, including in-market account identification, segmentation frameworks, and targeted outreach across personas and industries
• Leverage Clay and AI tooling to build scalable, automated data workflows, enrichment pipelines, and prompt-driven outreach programs in collaboration with the broader GTM team
• Maintain HubSpot database cleanliness and health
• Build and maintain marketing performance dashboards in HubSpot, covering campaign results, lead volume, top-funnel conversions, and channel attribution
• Help ensure data consistency across marketing and CRM platforms, flagging issues and partnering with RevOps to resolve them
• Deliver ad-hoc reporting and analysis in support of GTM leadership's business questions, with a focus on marketing-owned metrics
• Maintain and enforce data governance standards in day-to-day execution
• Manage Deduplication and enrichment workflows
• Drive adoption through end-user training on processes and reporting, often aligning with Sales Enablement
• Support rollout of new workflows and tools in partnership with GTM Systems
• You'll provide input, surface issues, and help operationalize changes and enhancements to the underlying architecture

Requirements:

• • 3+ years in marketing operations in a high-growth B2B SaaS company
• • Deep, hands-on experience in HubSpot (Marketing Hub + CRM)
• • Strong working knowledge of Salesforce and cross-system processes
• • Hands-on experience with Clay — including building workflows, enrichment pipelines, and prompt-based automations
• • Familiarity with AI tooling and prompt engineering; comfort experimenting with new tools and workflows to drive efficiency
• • Proven ability to:
• • Build and execute campaigns end-to-end, including A/B testing and performance optimization
• • Maintain clean lead processes and data hygiene across marketing and CRM systems
• • Translate data into actionable insights
• • Strong understanding of:
• • Lead lifecycle and funnel metrics
• • Attribution and UTM strategy
• • Marketing automation and lifecycle program design
• • Highly detail-oriented with strong execution skills; you notice when something's off
• • Ability to manage multiple stakeholders and prioritize across competing requests