Principal Product Manager - AI Assistant

Constant Contact empowers small businesses, entrepreneurs, nonprofits, and individuals with tools to grow online. The Principal Product Manager, AI Assistant will lead the strategic roadmap and full product lifecycle for the company’s AI Assistant, driving adoption, engagement, business impact, and alignment across product and commercial teams.

Responsibilities:

• Lead the strategic roadmap for our AI Assistant as a core platform capability, positioning it as the industry-leading marketing companion
• Own the full product lifecycle - define features, manage prioritization, and drive execution with engineering and design partners
• Drive adoption and engagement metrics by understanding customer workflows and removing friction from how SMBs use AI in their marketing
• Partner cross-functionally with marketing, sales, and customer success to articulate the AI Assistant's value and capture competitive differentiation
• Define success metrics and build the business case for AI investments, ensuring ROI and impact on customer acquisition and retention
• Mentor other PMs on AI building best practices
• Represent the AI Assistant vision in company strategy sessions and ensure alignment with broader platform priorities

Requirements:

• 8+ years of product management experience, with at least 2 years owning AI or ML powered products in production is required
• Track record of taking a product from "good" to "best in class" in a competitive category, not just shipping features
• A bias for shipping and learning fast over perfecting before launch
• Deep intuition for your target customers: you understand their constraints, workflows, and what "good enough" actually means for a small business
• Strong customer research and usability testing experience; you regularly engage directly with customers to uncover needs, validate concepts, test experiences, and use those insights to inform product decisions and roadmap priorities
• Comfortable operating at the intersection of LLMs, UX, and business outcomes; you don't need to write the models, but you know how they work and where they break
• Strong opinions on what makes AI products feel magical vs. gimmicky, and you can articulate that clearly to engineers and executives alike
• Data-driven decision maker who can go deep into our Snowflake environment with Claude to get to the core of why things work or don't work
• Experience leading or mentoring other PMs; you make the team around you better
• Excellent communicator who can translate technical AI capabilities into customer and business value for any audience
• Experience with email marketing, marketing automation, or PLG (Product-Led Growth)
• A technical background
• Background in growth-focused initiatives (onboarding, monetization, or retention)