Lifecycle Marketing Manager

PuppySpot is a puppy placement service connecting responsible breeders with families. The Lifecycle Marketing Manager will build and scale customer lifecycle marketing programs across the customer journey, using email, SMS, and HubSpot to improve conversion, engagement, and lifetime value. The role also involves cross-functional collaboration, experimentation, campaign analysis, and development of personalized customer experiences.

Responsibilities:

• Own the lifecycle marketing strategy across the entire customer journey from lead acquisition through post-purchase advocacy and referral
• Independently identify, propose, and own strategic email and SMS initiatives beyond day-to-day tactical sends; you drive the roadmap, not just execute requests
• Own and continuously improve our HubSpot instance (workflows, segmentation, lists, and reporting) proactively identifying opportunities to improve deliverability and campaign performance
• Develop automated customer journeys, segmentation strategies, and personalized messaging based on customer behavior and data
• Launch and optimize post-purchase communications, ancillary upsell campaigns, and referral and advocacy programs
• Partner with Acquisition teams, Product, Sales, Customer Experience, and Analytics to deliver seamless customer experiences
• Continuously improve performance through A/B testing, incrementality testing, and data-driven experimentation
• Analyze campaign performance and customer behavior to identify new growth opportunities and communicate actionable insights
• Champion a test-and-learn culture by constantly experimenting with new ideas, channels, and strategies

Requirements:

• 5+ years of experience in lifecycle, CRM, or email/SMS marketing, ideally within a B2C business with a lead-generation funnel and a high-consideration, infrequent purchase cycle (e.g., real estate, automotive, financial services)
• Hands-on experience owning HubSpot (or a comparable marketing automation platform): building workflows, managing lists and segmentation, and reporting on performance
• Proven track record designing and scaling automated, behavior-triggered customer journeys
• Strong analytical skills; comfort working in Excel/Sheets and pulling insights from campaign and CRM data
• Experience running structured A/B and incrementality tests, with the judgment to translate results into action
• A bias toward ownership: you spot opportunities and bring proposals forward rather than waiting for direction
• Excellent written communication; you'll be writing and refining customer-facing copy as well as briefing cross-functional partners