AI Native Engineer, Growth Marketing

CookUnity is hiring an AI Native Engineer, Growth Marketing to embed AI across its Growth team’s marketing, creative, CRM, landing-page, and operations workflows. The role builds and maintains AI-powered tools and workflows, partners with Product and Engineering on growth features, and helps the team adopt AI.

Responsibilities:

• Performance Marketing: Build AI-powered tools to automate bid strategy analysis, budget pacing alerts, creative performance scoring, and anomaly detection across paid channels (SEM, Meta, Affiliate, YouTube, etc.)
• Creative Studio: Develop AI workflows for ad copy generation, creative brief automation, image asset variation at scale, and creative performance feedback loops between analytics and the studio team
• CRM & Lifecycle: Implement AI-driven personalization and send-time optimization across email, SMS, push, and in-app channels; build agentic workflows that pull Snowflake data, generate segment logic, and trigger Braze campaigns with minimal manual intervention
• Landing Pages & Conversion: Automate LP variant generation, headline testing ideation, and personalization logic by audience segment or traffic source
• Growth Ops: Build internal AI tools — dashboards, Slack bots, report generators — that reduce repetitive analytical work and accelerate decision-making across the team
• Growth Product: Partner with Product and Engineering to identify where AI-powered features (recommendations, dynamic content, smart nudges) can accelerate funnel conversion and retention
• Tooling & Infrastructure: Evaluate, implement, and maintain the AI/ML toolstack that powers Growth — from LLM APIs to workflow orchestration tools to data pipelines

Requirements:

• 2–5 years of engineering or technical experience, with meaningful hands-on work applying AI/LLMs to real business problems (side projects count — we care about what you've built, not just where)
• Proficiency in Python or Typescript and comfort working with APIs (OpenAI, Anthropic, or similar LLM providers)
• A builder's mentality: you'd rather ship a working prototype than write a spec about one
• Ability to work cross-functionally and translate between technical and non-technical stakeholders
• Experience with workflow orchestration tools (Agent SDK, n8n, Make, Zapier, or custom Typescript/Python pipelines)
• Prior work at a DTC subscription company or growth-stage startup
• Familiarity with prompt engineering, RAG architectures, or fine-tuning
• Experience building internal tools used by non-technical teams
• Familiarity with marketing platforms and data infrastructure — ideally some combination of Braze, Google Ads, Meta Ads Manager, Snowflake, or equivalent
• Strong enough understanding of growth marketing to ask the right questions and build tools that practitioners actually want to use