Senior Web Marketing Manager

Delinea is a cybersecurity company focused on securing human and machine identities through its cloud-native Identity Security Platform. The Senior Web Marketing Manager will own the web experience strategy and performance, guiding persona-based journeys, conversion optimization, search visibility, and measurement. The role will direct development and design teams and align web initiatives with marketing, sales, pipeline, and revenue objectives.

Responsibilities:

• Web experience strategy. Define the structure, journey logic, and standards across the website, mapping experiences to distinct personas and buyer-journey stages—from discovery through evaluation to decision
• Conversion & engagement. Own how effectively pages convert and engage. Run a continuous testing and optimization program (A/B and multivariate), set targets, and improve key conversion paths and engagement metrics
• Search & answer visibility (SEO/AEO/GEO). Own how the brand gets found across traditional search, answer engines, and AI-driven discovery—technical SEO, structured data and direct-answer placements, and accurate representation in LLM-powered search
• Strategic direction for dev & design. Develop the strategy, requirements, and briefs the internal development and design teams execute against. Prioritize the roadmap and set standards so work ladders up to business objectives
• Cross-functional alignment. Partner closely with Product Management, Product Marketing, Solution Marketing, Customer Marketing, Brand, Demand Gen, and Sales to align the web experience with messaging, campaigns, and pipeline goals
• Measurement & reporting. Define KPIs, build dashboards, and report on web performance, tying metrics to pipeline and revenue across the funnel

Requirements:

• • 7+ years in digital/web marketing, ideally in B2B SaaS or cybersecurity, with demonstrated ownership of web strategy and performance outcomes
• • A strong grasp of persona-based marketing and multi-stakeholder buyer journeys, and the ability to translate them into web experiences
• • Proven experience directing or briefing development and design teams (in-house or agency)
• • A track record of cross-functional partnership with Product, Product/Solution Marketing, Brand, Demand Gen, and Sales
• • Strong command of search visibility across SEO, AEO, and GEO, plus conversion rate optimization and web analytics (e.g., GA4)
• • Fluency with the modern web marketing stack—CMS platforms, A/B testing tools, SEO/AEO tooling (Semrush, Ahrefs, Screaming Frog), and tag/analytics management
• • Ability to translate business goals into clear technical and design requirements
• • A data-driven mindset paired with strong cross-functional communication
• • Bonus: familiarity with ABM motions, marketing attribution, and selling to technical and security audiences