AD/Sr. AD, Business Analytics - Oncology (Remote)

Boehringer Ingelheim is a biopharmaceutical company focused on developing therapies in human and animal health. The Associate Director/Senior Associate Director, Business Analytics - Oncology role leads advanced analytics for promotional strategy, marketing effectiveness, patient journeys, targeting, segmentation, and predictive modeling to support oncology brand planning and commercial decisions.

Responsibilities:

• Conducts advanced analytics to brand teams/customer channels in support of brand planning and promotional resource allocation. Resource allocation in customer channels including digital and evolution of commercial model
• Liaises between Marketing and Sales in the development of business tactics and strategies
• Responsible for leading the development of targets and segments that are aligned with business strategy
• Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans for both in person and virtual / non-personal digital, telephone plans etc
• Works with internal customers to assure that responsible analytical results are communicated and used effectively
• Builds and shares knowledge of analytical methodologies and high-quality vendors including third party digital agencies with others in the department
• Establishes work habits to support the therapeutic business function's evolving process and execution needs
• Document analytical insights and communicate them appropriately
• Successful coordination with other functions and within cross functional teams is necessary for success in this position
• Interfaces: Brand Teams, Other Marketing Teams, Forecasting, Marketing Research and Business Intelligence, Commercial Operations, Sales, etc
• Database proficiency (R/Sql/Python/SAS, strong statistical and analytical skill along with adapting to the business
• Attaining brand's budget goals; Insights driving timely course corrections for flawless execution driving sales; Disruptive Analytics challenging status quo resulting in best in class capability of our assets

Requirements:

• Database proficiency (R/Sql/Python/SAS, strong statistical and analytical skill along with adapting to the business
• Successful coordination with other functions and within cross functional teams is necessary for success in this position
• Bachelor's degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies
• Master's degree and five (5) years of experience with relevant data sources and analytical methodologies
• Proficiency in the development, documentation and communication of analytical plans
• Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques
• Proficiency in customer identification and segmentation that has influenced marketing and sales strategy
• Experience in conducting digital analytics (non-personal marketing tactics such as email, banner, mobile and alerts) or working in another analytical field with a demonstrated passion for digital technology
• Experience in using claims data to conduct patient data analytics, including but not limited to patient flow analyses, to better understand the patient journey
• Experience in analyzing campaigns and performing in-campaign analytics to improve performance and working with Consumer marketing databases
• Experience in understanding customer needs, incorporating in deliverable, and ensuring recommendations/results and implemented
• Experience in coordinating insights from disparate functions and sources, e.g., marketing research, forecasts, etc., into a comprehensive and insightful analysis and/or recommendation
• Proficiency in R/Python and / or SAS and other data extraction and analytical tools such as SQL, etc., Experience with Excel and Power Point
• Strong interpersonal abilities
• Expertise in Oncology and/or Rare Disease required
• Ability to manage multiple projects at the same time
• Bachelor´s degree from an accredited institution required
• BS/BA in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent with eight (8) years, or Master's degree in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent with six (6) years of healthcare/pharmaceutical industry or academic experience
• Experience must also include working directly with product targeting, segmentation, digital media data reporting, claims data analysis, and promotion-response modeling
• Strong statistical background with extensive modeling experience
• Proficiency in SAS and other data extraction and analytical tools such as SQL. Experience with Excel and Power Point
• Strong interpersonal abilities, can manage multiple projects and direct reports at the same time
• Functional competencies: Analytical skills, Business orientation, influence
• Must be legally authorized to work in the United States without restriction
• Must be 18 years of age or older
• Master´s/PhD preferred