Product Manager, Data & Activation Platform

NaviStone delivers marketing data and audience activation solutions that help B2C brands find, activate, and convert valuable audiences. The Product Manager will own the roadmap and end-to-end execution for the core marketing data engine, overseeing data infrastructure, predictive targeting, attribution, analytics, governance, and platform adoption.

Responsibilities:

• You find product opportunities across our data infrastructure and activation layers, connecting them clearly to revenue and marketer outcomes
• You define the roadmap for our data products including predictive modeling and attribution, setting priorities based on business impact
• You partner with engineering to design and scale the underlying data architecture that supports identity resolution and real-time activation
• You collaborate with Data Science to move predictive models and attribution logic from concept into production-grade platform features
• You dig into the data yourself, using SQL to query, interpret, and derive insights that sharpen product decisions
• You hold the bar on data quality and reliability, ensuring our models and pipelines respect identity, consent, and global privacy frameworks
• You enable go-to-market teams through documentation and direct engagement, ensuring customers understand the value of our data science capabilities
• You define success metrics upfront and own performance analysis post-launch, with a bias toward iteration
• You operate as the glue between Product, Engineering, Data Science, and GTM teams to keep the platform moving independently

Requirements:

• 5+ years in product management at an AdTech, MarTech, identity, or data platform company
• Backgrounds in Customer Data Platforms (CDPs), data clean rooms, or attribution modeling are highly valued
• Bachelor's degree in Computer Science, Data Science, Business, or Information Systems
• A track record of shipping technical data products and infrastructure, not just managing backlogs
• SQL proficiency and hands-on comfort with Snowflake, BigQuery, or Redshift, as well as ETL/ELT tools like dbt or Airflow
• Experience with BI tools (Looker, Tableau) and a deep understanding of how to track and define product KPIs from day one
• You can translate technical architecture into business value for marketers and executives
• You set your own agenda, identifying what matters in ambiguous environments without needing a pre-set priority list
• You write requirements that engineers can build from and build roadmaps grounded in customer needs
• Location: Remote, United States
• advanced degree is a plus