Senior Lead Field Marketing Manager

Lumen Technologies provides secure, high-performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities. The Senior Lead Field Marketing Manager partners with Enterprise Sales to develop and execute integrated field marketing plans, ABM programs, customer engagement initiatives, and demand generation strategies that accelerate pipeline growth and drive revenue outcomes.

Responsibilities:

• Serve as the strategic marketing partner to Enterprise Sales, developing account and territory plans that drive pipeline growth, customer expansion, and revenue outcomes
• Lead targeted Account-Based Marketing (ABM) strategies and programs for priority accounts, leveraging data-driven insights to increase engagement and opportunity progression
• Plan and execute customer, prospect, and executive engagement programs, including executive briefings, industry events, roundtables, and hospitality experiences that strengthen relationships and support business growth
• Drive integrated demand generation and sales activation initiatives that create new opportunities, accelerate pipeline, and support strategic business priorities
• Collaborate across Sales, Product Marketing, Digital Marketing, and Campaign teams to deliver aligned go-to-market initiatives and maximize field impact
• Provide strategic insights and recommendations to sales leadership by leveraging market intelligence, account data, and performance analytics to improve account penetration and growth
• Measure and optimize program effectiveness through pipeline impact, account engagement, revenue influence, ROI, and sales follow-through, delivering executive-level reporting and recommendations
• Manage field marketing budgets, agency and vendor relationships, and marketing innovation initiatives, including AI-enabled tools and automation, to maximize business impact and operational efficiency

Requirements:

• Bachelor's degree or equivalent experience
• 8+ years of progressive experience in field marketing, demand generation, account-based marketing, sales enablement, event marketing, or related disciplines
• Proven success partnering with enterprise sales organizations to drive pipeline creation, pipeline acceleration, pipeline growth, and revenue outcomes
• Experience developing and executing ABM strategies and account engagement programs
• Strong background managing customer events, executive engagement programs, hospitality experiences, conferences, and field marketing initiatives
• Demonstrated ability to lead cross-functional projects and influence stakeholders across multiple levels of the organization
• Strong analytical skills with experience measuring marketing effectiveness, campaign performance, pipeline contribution, pipeline acceleration, and ROI
• Experience managing significant marketing budgets and multiple vendor relationships
• Excellent communication and presentation skills with the ability to engage front-line sellers, sales leadership, and executive audiences
• Experience with CRM, marketing automation, and sales engagement platforms, including Salesforce and Marketo (or similar technologies)
• Ability to thrive in a fast-paced environment while managing multiple priorities simultaneously
• Travel up to 30%
• MBA or advanced degree preferred
• Experience with account intent platforms, ABM technologies, and data-driven targeting strategies
• Knowledge of telecommunications, networking, cloud, cybersecurity, managed services, or technology solutions
• Experience leading executive engagement programs and strategic customer experiences
• Experience leveraging AI-powered marketing, sales, and productivity platforms to improve campaign effectiveness, account engagement, operational efficiency, and business outcomes