Paid Media Marketing Manager

Cisco is a technology company developing solutions that connect and protect organizations across digital environments. Cisco seeks a Paid Media Marketing Manager to own the end-to-end strategy and execution of digital campaigns for its security portfolio, driving audience engagement, lead acquisition, and marketing pipeline growth through paid media and AI-enabled workflows.

Responsibilities:

• You will own the end-to-end strategy and execution of digital campaigns to drive measurable audience engagement, lead acquisition, and marketing pipeline growth for the Cisco security portfolio
• You will translate complex business priorities into high-performing paid media plans across search, social, and emerging AI-native channels to ensure consistent lead quality and volume
• By independently managing campaigns hands-on and the ability to manage external agency partners and cross-functional collaborators, you will scale our campaign reach while applying rigorous experimentation to optimize performance
• You will actively implement AI-driven workflows to enhance campaign research, creative development, and optimization to ensure we deliver impactful results while maintaining brand quality and data privacy
• Your day to day will involve internal and agency meetings, campaign performance auditing or campaign launches, and implementing optimizations for performance marketing goals

Requirements:

• Must be able to work in Mountain Time Zone
• Bachelor's degree and 6+ years of experience in performance marketing, paid media, digital acquisition, or growth marketing
• Experience building and launching campaigns in advertising platforms (e.g., Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit)
• Experience developing structured tests across audiences, creative channels, and landing-page experiences - conducting analyses of marketing activities to identify optimizations, operational bottlenecks, and data inconsistencies
• Experience managing external media agencies, including briefing, directing, and validating campaign performance
• Experience using AI or automation to improve campaign workflows, data analysis, and reporting with human review and validation to track lead flow, conversion, ABM alignment, program pacing, or engagement
• Experience with copywriting for digital ads (search, social, display), web analytics, tag management, CRM, or data-visualization systems
• Experience with attribution modeling, incrementality testing, or customer-lifetime-value (CLV) optimization
• Ability to translate complex performance data into clear, actionable recommendations for both technical and non-technical stakeholders
• Experience marketing complex B2B technology, cybersecurity, or SaaS solutions across multiple stages of the customer journey
• Creative judgment and experience developing actionable briefs for content, design, video, and animation partners and designers