Senior Product Manager, AI Adoption & Growth

Demandbase is a pipeline AI platform that helps go-to-market teams automate growth and execute account-based strategies. The Senior Product Manager will own the customer journey for Demandbase’s AI-native application, driving discovery, activation, repeat usage, cross-capability adoption, consumption growth, retention, and commercial expansion through product-led growth strategies and experimentation.

Responsibilities:

• Define the product-led growth strategy for Demandbase’s AI-native application
• Own the end-to-end adoption funnel across discovery, activation, repeat use, capability composition, AI consumption, and expansion
• Identify the behaviors that represent meaningful customer value, not merely clicks, sessions, or feature exposure
• Partner with application PMs to remove friction and introduce the next relevant job or capability at the right moment
• Design and run product experiments involving onboarding, recommendations, defaults, templates, notifications, approvals, usage visibility, and upgrade paths
• Develop lifecycle strategies for new customers and existing customers across multiple GTM user personas
• Partner with Product Analytics and Data Science to establish instrumentation, behavioral cohorts, experimentation methods, and leading indicators of retention and expansion
• Partner with Finance, Sales, Customer Success, and Marketing on AI packaging, credit models, trials, entitlements, and expansion motions
• Create reusable growth patterns and platform requirements that can be applied across composable capabilities
• Turn successful experiments into durable product experiences and operating practices
• Establish a shared AI adoption and monetization funnel
• Define activation for each priority JTBD and for the composed product experience
• Reduce time to first meaningful AI outcome
• Increase the percentage of active users and tenants completing high-value AI jobs
• Increase repeat AI use and the number of customers using multiple complementary capabilities
• Identify which behaviors predict retention, expansion, and increased AI consumption
• Launch and evaluate experiments that materially improve adoption
• Help define the product mechanics required for trials, entitlements, credit visibility, and usage-based expansion

Requirements:

• 5+ Years in Product Management or related field with experience in SaaS growth, PLG, AI products, or workflow platforms
• Demonstrated ability to move activation, retention, expansion, or consumption metrics through shipped product changes
• Comfortable working across onboarding, core workflows, lifecycle engagement, packaging, and monetization
• Strong analytical and experimental judgment; able to distinguish correlation from evidence sufficient for a product decision
• Experience influencing multiple product teams without taking over their roadmaps
• Able to connect customer behavior, qualitative research, product strategy, and commercial outcomes
• Familiarity with enterprise buying and adoption dynamics; understand that enterprise PLG includes admins, champions, permissions, enablement, and sales-assisted expansion
• AI product experience is strongly preferred