Senior Product Marketing Manager, K-12 Literacy

McGraw Hill is an education company that develops solutions for educators and students. The Senior Product Marketing Manager will support the Grades 6-12 English Language Arts portfolio by translating customer insights into positioning, messaging, campaigns, and go-to-market strategies while collaborating with product, sales, marketing, and other cross-functional teams.

Responsibilities:

• Partner with the Director to execute end-to-end go-to-market strategies, translating product and customer needs into effective positioning, messaging, campaigns, and sales support
• Review and translate market research and customer insights into marketing strategies, value propositions, and differentiated messaging that address customer needs
• Maintain an understanding of the competitive landscape and use those insights to strengthen product differentiation, marketing strategies, and sales enablement
• Represent the voice of the customer in key business decisions and collaborate with Product Management, Project Management, Integrated Marketing, Product and Academic Design, Finance, and Sales to inform product roadmap decisions and plans
• Provide hands-on support for key opportunities, product content, campaigns, state adoptions, and open-territory strategies
• Partner with Sales and Consulting teams on retention, expansion, and migration opportunities with existing customers

Requirements:

• 5 to 7 years of experience in Marketing Communications, Product Marketing, or a related marketing or sales function; K–12 education publishing industry experience is preferred
• Bachelor's degree in Education, Marketing, Communications, or a related field
• Experience designing and executing effective go-to-market strategies
• Knowledge of the K–12 intervention and alternative core market is preferred
• A customer-first orientation, strong analytical decision-making skills, and excellent written and verbal communication skills
• Salesforce.com experience is preferred, along with curiosity and a desire to learn and ask questions