Senior Manager, Marketing Analytics and Demand Generation

Semify is a values-driven, remote-first company seeking a Senior Manager of Marketing Analytics and Demand Generation to scale its marketing function for growth. The role develops and executes integrated demand-generation strategies, manages multi-channel campaigns and marketing automation, and uses analytics to improve lead quality, pipeline contribution, revenue, and marketing ROI.

Responsibilities:

• Develop and execute an integrated demand-generation strategy that increases brand awareness, engages priority audiences, generates qualified leads, and contributes to pipeline and revenue goals
• Build multi-channel campaigns using content, email, webinars, paid media, account-based marketing, and other digital channels to create new business opportunities
• Partner with internal marketing resources to develop campaign messaging, content, creative assets, landing pages, and calls to action aligned with audience needs and campaign objectives
• Plan, build, and optimize email marketing and lead-nurture campaigns that move prospects through the buyer journey and support pipeline development
• Manage performance marketing campaigns across paid search, paid social, retargeting, and pay-per-lead programs, including audience targeting, budget allocation, testing, and ongoing optimization
• Develop and execute B2B account-based marketing campaigns targeting enterprise accounts in alignment with sales priorities and target-account lists
• Own HubSpot administration and optimization, including workflows, automation, lead scoring, lifecycle stages, list segmentation, campaign tracking, data quality, and platform integrations
• Establish and maintain lead-source tracking and attribution models that provide visibility into campaign influence, pipeline contribution, customer acquisition, and return on marketing investment
• Develop campaign dashboards and recurring performance reports using HubSpot, Google Analytics, and Google’s data and reporting tools
• Analyze campaign, channel, funnel, and conversion data to identify trends, diagnose performance gaps, and recommend actions that improve lead quality, conversion rates, and pipeline results
• Apply AI-enabled go-to-market tools to improve campaign development, audience insights, personalization, workflow automation, reporting, and team efficiency
• Maintain strong marketing data governance practices, including accurate tracking, consistent campaign taxonomy, database hygiene, and reliable reporting
• Manage multiple campaigns, timelines, budgets, and cross-functional dependencies while ensuring work is completed accurately and on schedule
• Communicate campaign plans, performance, insights, and recommendations clearly to marketing, sales, account management, and company leadership

Requirements:

• Seven or more years of experience in demand generation, performance marketing, or marketing analytics, preferably in a B2B SaaS or agency environment
• Demonstrated experience managing multi-channel marketing campaigns, including paid search, paid social, retargeting, and pay-per-lead (PPL) programs
• Hands-on experience developing account-based marketing (ABM) campaigns targeting enterprise accounts
• Advanced proficiency with HubSpot, including marketing automation, campaign management, lead scoring, workflow development, and pipeline reporting
• Experience using CRM platforms and maintaining accurate, reliable marketing and lead data
• Strong knowledge of campaign measurement, lead-source tracking, attribution models, and marketing data governance
• Proficiency with Google Analytics and Google's reporting and data-visualization tools, with experience creating detailed campaign and performance reports
• Familiarity with AI-enabled go-to-market tools and the ability to use them to improve workflows, efficiency, targeting, and campaign performance
• Understanding of customer lifecycle marketing and experience developing initiatives that engage, retain, or expand existing customers
• Ability to translate campaign and performance data into actionable recommendations and measurable business results
• Strong project-management skills, including the ability to manage multiple campaigns, priorities, and deadlines simultaneously
• Clear written and verbal communication skills, with the ability to collaborate effectively across marketing, sales, and account management teams
• HubSpot certification