Growth Product Manager

YipitData is a market research and analytics firm that uses proprietary technology and alternative data to deliver strategic intelligence. The Growth Product Manager will build and own the product-led growth motion for YipitAgent, optimizing the customer journey from discovery and trial through engagement and paid conversion. The role spans acquisition, onboarding, lifecycle communications, experimentation, pricing, and cross-functional product development.

Responsibilities:

• Optimize our SEO/AEO by leveraging our proprietary data and the latest technologies & tactics
• Own and improve the growth funnel from acquisition through trial activation, engagement, conversion, and re-engagement
• Define and measure clear goals and success metrics for each stage of the customer journey
• Discover ‘aha’ moments through interviews, behavioral data, funnel analysis, and experimentation and incorporate those moments into the UX appropriately
• Design and optimize trial onboarding, in-product education, activation moments, and upgrade experiences
• Develop engagement and re-engagement tactics, including proactive and personalized lifecycle touchpoints
• Incorporate growth tactics into the core product experience so engagement reinforces itself and spreads to other users
• Explore and test pricing, packaging, and trial structures that improve conversion while preserving customer trust
• Partner with designers and engineers to prototype, launch, measure, and iterate on new experiences
• Build a disciplined experimentation practice that balances rapid learning with a coherent customer experience
• Communicate insights, priorities, results, and tradeoffs clearly across the company

Requirements:

• 5+ years of growth product management, product marketing, or similarly relevant experience
• A track record of improving acquisition, activation, engagement, retention, or conversion
• Strong product and UX judgment, with the ability to turn ambiguous problems into intuitive experiences
• Highly analytical and comfortable working with funnel metrics, cohorts, experiments, and behavioral data
• Strong customer discovery skills and the ability to combine qualitative insight with quantitative evidence
• Experience with product-led growth, self-serve trials, or B2B SaaS products
• Familiarity with SEO/AEO, lifecycle communications, and pricing or packaging experimentation
• Comfortable moving between strategy and execution—from defining the growth model to reviewing a trial screen or drafting an email
• Excellent collaborator and communicator across design, engineering, data, marketing, sales, and customer-facing teams
• This is a remote-friendly opportunity that can sit in NYC (where our headquarters is located), one of our office hubs, or anywhere else in the US