CRM Marketing Specialist

Description

Robert Half's marketing & creative client is seeking a CRM Marketing Specialist for a remote contract opportunity. This is a part-time contract role (25-30 hours per week) supporting the execution of customer lifecycle and retention marketing initiatives. This is a 1 year-long contract. The CRM Marketing Specialist will be responsible for developing, building, deploying, and optimizing email, SMS, push notification, and in-app messaging campaigns that drive customer engagement, retention, and revenue. This role is ideal for a hands-on CRM marketer with strong Salesforce Marketing Cloud expertise who enjoys balancing campaign execution, automation, testing, analytics, and cross-functional collaboration.

Responsibilities:

• Execute CRM marketing campaigns across email, SMS, push notifications, and in-app messaging from concept through deployment.
• Support promotional campaigns, seasonal initiatives, customer lifecycle journeys, and milestone-based communications.
• Build, test, QA, and deploy campaigns while ensuring accuracy, brand consistency, and timely execution.
• Create and update email content including promotional emails, newsletters, surveys, welcome journeys, and customer communications.
• Write and optimize subject lines, messaging, and content to improve engagement and campaign performance.
• Manage audience segmentation, list creation, and customer targeting strategies.
• Support customer journey development, campaign automation, and workflow optimization.
• Conduct A/B testing on messaging, design, timing, and audience segments to improve performance.
• Monitor campaign metrics including open rates, click-through rates, conversions, engagement, and deliverability.
• Generate reporting and provide recommendations to improve CRM performance and customer engagement.
• Partner with brand, analytics, and marketing stakeholders to align CRM campaigns with broader business initiatives.
• Maintain compliance with email marketing regulations and subscriber preferences.
• Review email renderings and perform quality assurance testing across devices and platforms.

Requirements

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in CRM marketing, email marketing, lifecycle marketing, retention marketing, or digital marketing.
• Experience building, deploying, and optimizing campaigns within Salesforce Marketing Cloud.
• Strong knowledge of Content Builder, Journey Builder, Automation Studio, and Mobile Studio.
• Experience creating audience segments, managing customer lists, and executing personalized communications.
• Hands-on experience with AMPscript, Dynamic Content, Dynamic Code Blocks, and SQL within Salesforce Marketing Cloud.
• Strong understanding of email marketing best practices, deliverability, testing methodologies, and campaign optimization.
• Experience supporting email, SMS, push notification, and automated customer journey programs.
• Analytical mindset with experience interpreting campaign performance data and identifying opportunities for improvement.
• Experience managing multiple campaigns and priorities in a fast-paced environment.
• Strong project management, organizational, and communication skills.

Innovation starts with people.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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