Marketing Data Analyst

Marketing Architects is a marketing agency that specializes in television advertising and measurement. The Marketing Data Analyst will analyze marketing and media data, evaluate TV and streaming campaign effectiveness, validate data and assumptions, and translate findings into actionable insights for internal teams and clients.

Responsibilities:

• Deliver accurate analysis: Complete high-quality analyses that directly answer business and client questions, ensuring data accuracy, and consistency
• Evaluate TV performance: Measure the impact of TV and streaming campaigns on digital performance, business outcomes and overall marketing effectiveness
• Uncover actionable insights: Go beyond surface-level results to identify patterns, risks and opportunities that strengthen campaign decisions
• Validate data and assumptions: Question inputs, methodologies and outputs to ensure results make sense and stand up to scrutiny. Including AI-generated outputs
• Translate data into clarity: Build clear visualizations and explain findings in plain language so internal teams and clients can confidently act on them
• Work AI-forward: Use AI tools to accelerate querying, scripting, QA and first-draft analysis so you can test more scenarios and turn work around faster using appropriate context, then apply your own judgment to what the results mean

Requirements:

• 2–5 years of experience in marketing analytics, media analytics or a related quantitative field, ideally supporting campaign measurement
• 3.5 GPA or equivalent academic performance in a quantitative field such as business, economics, statistics, mathematics, computer science, marketing or similar
• You interpret performance data, identify trends, and connect insights back to defined KPIs to inform decisions
• Comfortable using formulas, pivots tables and structured analysis to organize, validate and analyze large datasets
• You've worked in platforms like Domo, Databricks, SQL or similar environments to explore and troubleshoot data
• You've built clear, client-ready slides that explain campaign results or analytical findings in a logical way and can present them with confidence
• You use AI tools to improve workflows, explore data or enhance analysis and you understand their strengths and limitations
• You can point to work AI helped you do faster or more thoroughly, and you can explain your methodology and your math without it
• The conclusions are yours. You can walk anyone through the logic, the assumptions and the numbers unaided, and you know when a tool's output needs to be thrown out
• Fully remote within the US
• Our remote-friendly work model supports flexibility across the US, however we are currently unable to support employment in California
• We are unable to consider applicants who live outside of the US
• At this time, we're not considering candidates that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future. This includes, but is not limited to: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, O-1, etc