Senior Data Analyst (Senior Consultant, Data & Analytics)

Fearless is a digital integration consultancy that combines technology, people, and organizational development to solve meaningful problems. The Senior Data Analyst will lead the implementation, configuration, and optimization of web analytics solutions, develop measurement strategies, validate data quality, and deliver actionable insights. The role also involves stakeholder collaboration, mentoring peers, risk management, and advising customers on data-driven solutions.

Responsibilities:

• Configure, administer, and optimize Matomo Analytics, including goals, events, custom dimensions, segments, dashboards, and reporting
• Configure and support Google Analytics 4 and tag management platforms, including Google Tag Manager and Matomo Tag Manager
• Develop measurement strategies that align analytics with business and product objectives
• Define key performance indicators, success metrics, reporting frameworks, and tracking plans
• Translate business questions into measurable analytics requirements
• Implement, validate, and troubleshoot analytics tracking across web applications
• Partner with engineering teams to resolve analytics implementation and data quality issues
• Develop dashboards and reports that provide actionable insights for stakeholders
• Create analytics documentation, tracking specifications, and implementation standards
• Collaborate with Product, Design, Engineering, and business stakeholders throughout implementation
• Apply privacy, consent management, and analytics best practices throughout the analytics lifecycle
• Fosters collaboration with cross functional teams
• Coach, mentor, and develop peers in data literacy, strengthening organizational decision making
• Earn the trust of your customer and teammates by delivering world class services
• Drive accountability and delivery by ensuring project objectives are not only met on time but aligned with client priorities and Fearless standards of excellence. Anticipate risks and implement proactive solutions to keep initiatives on track
• Take ownership of risk management by monitoring deliverables across the team, identifying issues early, and coaching teammates on mitigation strategies while keeping leadership informed
• Shape client engagement and intelligence-gathering efforts by actively cultivating relationships with stakeholders, synthesizing insights across the client organization and partner ecosystem, and providing Fearless leaders with actionable recommendations that inform strategy and strengthen delivery outcomes
• Deliver expected outcomes relative to data that enable smarter, faster, and more informed customer decisions
• Offer and implement innovative solutions that introduce advanced analytics, machine learning, and emerging technologies for greater data accuracy and insight
• Lead and align stakeholders with product and project goals that build trust and confidence in data as a strategic asset that drives customer value and Fearless success
• Serve as a trusted advisor in your area of expertise

Requirements:

• Minimum of 5 years of experience in web analytics, analytics implementation, or related data analysis roles
• Bachelor's degree in Computer Science, Information Systems, Data Analytics, or related field, or equivalent work experience
• Proven experience configuring, administering, and optimizing Matomo Analytics, including goals, events, custom dimensions, segments, dashboards, and reporting
• Experience configuring Google Analytics 4
• Experience working with Google Tag Manager, Matomo Tag Manager, or similar tag management platforms
• Experience developing measurement strategies that align analytics with business and product objectives
• Experience defining key performance indicators, success metrics, reporting frameworks, and tracking plans
• Experience translating business questions into measurable analytics requirements
• Experience implementing and validating analytics tracking across web applications
• Experience troubleshooting analytics implementations and validating data quality
• Experience partnering with engineering teams to resolve implementation issues
• Experience collaborating with cross-functional teams in Agile delivery environments
• Understanding of data privacy principles, consent management, and analytics best practices within regulated environments
• Analytical Thinking: The ability to observe and interpret information, break down complex problems into parts, identify patterns/relationships and draw logical conclusions to develop effective solutions
• Synthetic Thinking: The ability to combine different ideas, information, or concepts to create a new, complex understanding or solution by integrating disparate elements into a new, meaningful whole
• Adaptability: Comfort with change, flexibility in the face of shifting demands and resilience to setbacks
• Ownership & Accountability: Committed to taking responsibility for outcomes, ensuring that all commitments are met with a focus on enhancing service delivery
• Consultative Advising: Identifies and articulates client challenges, scopes projects and aligns recommendations to business goals and client expectations
• Communicating with Influence: Capable of crafting and delivering clear, persuasive messages that integrate data insights and structured narratives, tailored to the strategic needs of diverse audiences to drive effective decision-making
• Managing Priorities & Client Alignment: Skillfully negotiates and manages conflicting priorities to strategically align decisions, enhancing service delivery and client satisfaction
• Advanced Application: You can perform the actions associated with a skill without assistance. You are recognized within your immediate organization as "a person to ask" when difficult questions regarding required skills arise
• Ability to sit for extended periods while working on a computer or during meetings
• Must be able to travel occasionally to client sites or company meetings, which may involve driving or flying
• Ability to communicate effectively via phone, email, and in-person, requiring clear speech, listening, and written communication skills
• Ability to move within an office environment, including reaching for files, using office equipment, and occasional light lifting (up to 10 pounds)
• Experience administering self-hosted or on-premises Matomo environments
• Experience exporting raw analytics data or using Matomo APIs to build custom reports, dashboards, or integrations
• Experience using SQL, spreadsheets, or business intelligence tools to perform advanced data analysis
• Familiarity with HTML, CSS, and JavaScript to support analytics implementation, event tracking validation, and troubleshooting
• Experience establishing analytics processes and implementation standards in greenfield environments
• Experience supporting government, healthcare, civic technology, or other regulated industries