Senior Product Marketing Manager

Flashpoint is a leader in threat data and intelligence, providing solutions for cyber threat intelligence, vulnerability intelligence, geopolitical risk, physical security, fraud, and brand protection. The Senior Product Marketing Manager will own go-to-market strategy for core cyber threat intelligence offerings, including positioning, messaging, competitive differentiation, pricing, and packaging. The role partners with Product, Sales, Customer Success, and Marketing to drive launches, content, enablement, adoption, and growth.

Responsibilities:

• Create differentiated positioning and messaging grounded in a clear understanding of the buyer, the market, and Flashpoint's core capabilities
• Drive awareness, pipeline, and growth for Flashpoint's threat intelligence offerings
• Own the product marketing strategy and roadmap for key offerings
• Partner cross-functionally to design and execute GTM initiatives and commercialization efforts that drive measurable results
• Build sales and marketing content, including collateral, thought leadership, solution presentations, and website content, that moves buyers through the funnel
• Equip sales and partner teams with the messaging, training, and support structures they need to run a strong sales motion
• Become the resident expert on target buyers, market trends, and the competitive landscape, and use that expertise to shape planning
• Represent Flashpoint as a thought leader through publishing, social, and webinars
• You will learn Flashpoint's vision, mission, strategy, and culture, and meet with your manager and key stakeholders across leadership, marketing, product, intelligence, sales, and customer success
• You will get up to speed on Flashpoint's product and service offerings and the competitive landscape
• You will analyze customer engagements and feedback to understand the business outcomes Flashpoint drives for them, and review prospect data to identify the biggest levers and blockers in the sales cycle
• You will contribute to a GTM initiative aimed at new business or existing-customer upsell
• You will complete a content audit and map content to the buyer's journey to drive conversion
• You will have built working competitive intelligence resources for your product area, and articulated how Flashpoint differentiates itself
• You will have a prioritized action plan for your area of the PMM team, aligned to Flashpoint's corporate and marketing goals
• You will have built a product demo and delivered a training session to Sales so they can confidently communicate the value of our solutions to prospects and customers
• You will translate the product roadmap for your area into a unified launch strategy that supports the broader business

Requirements:

• remote in the United States
• Build and run product marketing programs for SaaS B2B threat intelligence or cybersecurity software
• Own product launches end to end, from positioning through sales enablement to measurable adoption
• Translate complex technical capability into messaging and assets that sales teams actively use in the field
• Drive cross-functional GTM initiatives across Product, Sales, Customer Success, and Marketing to measurable results
• Have briefed executives, boards, or industry analysts on competitive and market dynamics
• Shape pricing and packaging strategy for SaaS products
• Are genuinely curious about applying AI to product marketing work, and have put it to work within your roles
• Product marketing experience in cybersecurity or threat intelligence software
• Strong written and presentation skills you can point to, such as decks, launches, or competitive briefs
• Experience shaping pricing and packaging strategy for a SaaS product
• The ability to run multiple concurrent initiatives without losing momentum