Sr. Manager, Commercial Strategy O&C, Marketing (Remote)

Hyatt Hotels Corporation is a global hospitality company focused on creating caring and connected experiences for guests and colleagues. The Senior Manager, Commercial Strategy - Marketing, Openings & Conversions owns the marketing commercial strategy lifecycle for an assigned portfolio of hotel openings and conversions, from planning and budgeting through activation, performance monitoring, and transition. The role develops go-to-market strategies, manages marketing investments and campaigns, aligns cross-functional stakeholders, and monitors performance to accelerate hotel ramp-up.

Responsibilities:

• Own the Marketing strategy and related outcomes for an assigned portfolio of Essentials openings and conversions through the defined transition point
• Build and maintain the Marketing components of each Commercial Ramp Strategy Plan, connecting market insights, competitive context, priority segments, Brand strategy, commercial goals, and the hotel experience into a clear go-to-market approach
• Define unique selling points, priority audiences, and segment-specific messaging; engage agency support when full positioning development is required
• Develop full-funnel Marketing and digital media plans from pre-opening through the first year of operations, with clear objectives, audiences, channel mix, timing, budget phasing, need-period support, and measures of success
• Develop and secure approval for hotel Marketing budgets and funding plans, including applicable Hyatt Top-Up, DAP, corporate, regional, and Brand-funded opportunities
• Translate approved strategies and budgets into clear briefs, launch plans, media investments, assets, tracking, and activation milestones across Hyatt.com, World of Hyatt, CRM, search, metasearch, social, personalization, offers, and selected third-party channels
• Partner with the Senior Manager, Commercial Strategy - Sales & Revenue and the Essentials Performance Lead to align Marketing actions with segmentation targets, pricing, Sales priorities, booking pace, on-the-books performance, need periods, and conversion goals
• Lead hotel and owner/operator Marketing working sessions, provide recommendations on priorities and investment choices, and surface readiness, funding, approval, or performance risks early
• Establish hotel-level Marketing and digital KPIs; maintain weekly Risk to Ramp reporting and a monthly portfolio scorecard showing activation status, results, risks, opportunities, and required interventions
• Use performance insights to optimize audiences, channel mix, investment, creative, messaging, offers, and timing as hotel needs and market conditions evolve
• Manage a structured transition to Field Marketing, ensuring strategy, budgets, campaigns, assets, vendors, results, risks, learnings, and next actions are clearly documented and transferred
• Travel as required based on hotel openings, performance needs, owner/operator engagement, and portfolio priorities

Requirements:

• 7+ years of progressive experience in hospitality Marketing, commercial strategy, performance optimization, or a related multidisciplinary commercial role
• Strong digital Marketing acumen across paid search, email, social, programmatic media, metasearch, CRM, personalization, and performance measurement
• Experience developing and adjusting hotel-level Marketing or commercial strategies based on Brand positioning, market dynamics, segmentation, competitive performance, and demand patterns
• Strong analytical skills with the ability to interpret hotel, market, campaign, and channel data; identify risk and opportunity; and translate insights into clear action
• Strong stakeholder-management and communication skills with hotel leaders, owners/operators, agencies, regional leaders, and global functional partners
• Ability to manage multiple hotels, budgets, launches, and competing priorities in a fast-paced, global, matrixed organization
• Bachelor's degree in Business, Marketing, Hospitality, or a related field
• Experience supporting a multi-property portfolio across both pre-opening and post-opening stages of the hotel ramp lifecycle