Search Engine Optimization Specialist

Veyla Therapy is seeking a Search Engine Optimization Specialist to improve organic visibility, traffic, and conversions across its digital channels. The role focuses on keyword research, on-page and technical SEO, analytics, reporting, ethical link building, and collaboration with content and marketing teams to support growth and user engagement.

Responsibilities:

• Perform ongoing keyword research to identify high-impact opportunities
• Optimize on-page elements such as meta tags, headings, and content
• Conduct regular SEO audits to uncover technical and content-related issues
• Analyzing web analytics data
• Tracking performance metrics
• Preparing reports with actionable insights
• Collaborating with content and marketing teams to ensure SEO best practices are integrated into campaigns
• Develop and manage ethical link-building strategies
• Monitor search engine algorithms and trends
• Propose data-driven recommendations to support growth and user engagement

Requirements:

• Ability to perform comprehensive Keyword Research and identify search intent to guide content and optimization strategies
• Experience conducting SEO Audits to assess technical health, site structure, and on-page optimization opportunities
• Skill in developing and executing ethical Link Building campaigns that enhance domain authority and organic reach
• Proficiency in Web Analytics tools (e.g., Google Analytics, Google Search Console, and similar platforms) to monitor performance and inform decisions
• Strong On-Page SEO skills, including optimizing titles, meta descriptions, headings, internal linking, and page content
• Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, or comparable solutions
• Understanding of technical SEO fundamentals (crawlability, indexation, site speed, mobile friendliness, structured data)
• Effective communication and collaboration skills to work with cross-functional teams in a remote environment
• Ability to manage multiple projects, prioritize tasks, and meet deadlines with minimal supervision
• Bachelor's degree in Marketing, Communications, Business, Computer Science, or equivalent practical experience