Search Engine Optimization Specialist

Laboratório de Manufatura Avançada is seeking a part-time remote Search Engine Optimization Specialist to improve the visibility and performance of its digital presence. The role focuses on keyword research, SEO audits, on-page optimization, analytics monitoring, ethical link building, collaboration with content and technical teams, and refining strategies based on results.

Responsibilities:

• The specialist will conduct keyword research, perform regular SEO audits, and optimize on-page elements such as meta tags, headings, and content structure
• Day-to-day tasks include monitoring web analytics, identifying opportunities for organic growth, and implementing link building strategies aligned with ethical and industry best practices
• The role also involves collaborating with content creators and technical teams to ensure SEO recommendations are implemented effectively and tracking results to refine strategies over time

Requirements:

• Ability to perform comprehensive Keyword Research to identify relevant, high-value search terms
• Experience conducting detailed SEO Audits to diagnose technical and content-related issues
• Skill in ethical and strategic Link Building to improve authority and ranking
• Proficiency with Web Analytics tools (e.g., Google Analytics, Google Search Console) to measure and interpret performance
• Strong understanding of On-Page SEO best practices, including structured data, meta tags, and content optimization
• Familiarity with major search engine guidelines and algorithm updates
• Strong analytical skills, attention to detail, and the ability to work independently in a remote environment
• Clear written communication skills in en_US and the ability to document findings and recommendations
• Basic understanding of HTML/CSS and CMS platforms (e.g., WordPress) is beneficial
• Relevant coursework or experience in digital marketing, information technology, or a related field is an advantage