Product Engagement Manager

Thatch is a distributed company using technology to change how healthcare is delivered in America. The Product Engagement Manager will identify friction across member, employer, and broker experiences, then build and test messaging and product improvements that increase engagement and conversion. The role involves data analysis, Braze journey development, experimentation, and collaboration with Product, Engineering, and Data.

Responsibilities:

• Find where members, employers, and brokers are getting stuck and understand why
• Build and test ways to improve engagement and conversion across email, SMS/RCS, transactional messaging, and in-product experiences
• Own and improve the logic behind how we communicate with people, from targeting and triggers to sequencing, frequency, and personalization
• Build new ways for Thatch to engage with people, including two-way messaging, RCS, personalization, and language preferences
• Work with Product, Engineering, and Data when the right solution goes beyond messaging
• Measure what works, learn from what doesn’t, and use both to decide what to build next

Requirements:

• 5+ years working in growth, product engagement, lifecycle/CRM, or a similar role
• You've owned engagement or conversion metrics and can point to things you've shipped that moved them
• You're hands-on with Braze or a similar platform and comfortable building and testing journeys yourself
• You're comfortable using data to find problems, form a hypothesis, and measure whether your solution worked
• You think like a product builder. You know when messaging can solve a problem and when the product itself needs to change
• You've worked across several engagement surfaces, not just email
• You can use SQL or analytics tools to answer your own questions
• You've worked on complex customer journeys or products with multiple audiences
• Experience in healthcare, benefits, fintech, or another regulated industry
• You use AI as part of how you work
• Unshakable optimism in the face of adversity