Global Product Marketing Manager

GE HealthCare is a healthcare company seeking a Global Product Marketing Manager for its X-ray portfolio. The role translates product marketing strategy into launch plans, sales enablement, competitive intelligence, content assets, regional enablement, and cross-functional coordination.

Responsibilities:

• Build and drive launch plans per product launch, including internal readiness, training, and milestone tracking (PRD & NCA support)
• Coordinate external launch delivery: campaigns, press activities, and webinars, in partnership with the Director and regional marketing
• Track launch milestones against plan and flag risks to the Director before they affect the go-to-market timeline
• Own the marketing kit for the portfolio: battlecards, presentations, clinical and value messaging, objection handling, and demonstration tools
• Keep sales-facing content current, accurate, and aligned with the positioning set by the Director
• Run competitive tracking and win/loss analysis at the product level
• Feed findings back into portfolio strategy and flag competitive shifts that require response to our commercial teams
• Develop and maintain product sheets, case studies, reference stories, and return-on-investment tools across the portfolio
• Ensure all content reflects current clinical and health-economic evidence approved by Clinical/Medical Affairs
• Build master assets designed for regional localization, enabling regional teams to execute in-country without rebuilding core materials
• Support regional teams with opportunity/bowler-level visibility and coordination, without owning the customer relationship directly
• Along with Marketing communications, maintain the asset library and manage content approvals in line with regulatory, legal, and brand requirements
• Track indicators/KPIs across launches and campaigns; coordinate events and key-opinion-leader logistics
• Act as a structured input channel from the field and market into R&D and Product Management: consolidate customer, competitive, and regional feedback into clear, prioritized input for roadmap discussions
• Support the Product Marketing Director in cross-functional coordination with R&D, Clinical, Regulatory, and Market Access on launch-related deliverables and dependencies
• This role enables regional Product marketing execution; it does not replace it

Requirements:

• Bachelor's degree in Marketing, Business, Life Sciences, or Engineering
• 3–5 years of experience in product marketing
• Experience building sales enablement content and supporting product launches end-to-end
• Comfortable working cross-functionally with Clinical, Regulatory, R&D, and Sales/Commercial teams
• Strong project management and prioritization skills
• Excellent written and verbal communication skills
• English fluency is a must
• We will not sponsor individuals for employment visas, now or in the future, for this job opening
• GE HealthCare will only employ those who are legally authorized to work in the United States for this opening
• Bachelor's degree in Marketing, Business, Life Sciences, or Engineering; MBA a plus
• 3–5 years of experience in product marketing, preferably in medical devices or another regulated B2B environment
• English fluency is a must; additional language skills are a plus