Growth Marketing Manager, Paid Social

Thumbtack helps millions of people confidently care for and improve their homes through personalized guidance, AI tools, and a hiring experience connecting homeowners with local service businesses. The Growth Marketing Manager will scale the company's Paid Social program, manage campaign performance across multiple platforms, and drive customer growth through channel expansion, testing, measurement, creative collaboration, and AI-driven automation.

Responsibilities:

• Manage and efficiently scale Thumbtack's Consumer Paid Social campaigns across platforms like Meta, YouTube, TikTok, Pinterest, and Reddit, driving incremental customer growth and revenue
• Identify and execute opportunities for channel expansion and unlocking new Social platforms to drive the next frontier of core customer growth
• Drive our end-to-end emergent Pro (B2B) strategy and execution across Social channels
• Own in-house campaign management and optimizations, including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices
• Build and implement Paid Social testing roadmaps with cross-functional partners, driving a continuous test-and-learn approach across audiences, creative, and platforms
• Own tracking, QA, reporting, and measurement for Paid Social, partnering with internal and third-party tools to ensure confidence in results
• Collaborate with Brand and Creative teams to develop and iterate thumb-stopping, performance-driven creative that also advances Thumbtack's brand narrative

Requirements:

• 6+ years of experience managing, scaling, and evolving paid social programs at $X-XX million monthly spend
• Deep platform and technical expertise in social platforms, with a minimum of 2+ such as Meta, YouTube, TikTok, Pinterest, and Reddit
• Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling
• Strong analytical chops, with experience in Excel/Google Sheets (pivot tables, lookups) and hands-on comfort with incrementality, MMM, A/B testing, lift testing, and attribution frameworks
• Confident communicator with proven experience collaborating with multiple cross-functional partners
• Comfort in a fast-paced, high-stakes growth org, with a bias for action, experimentation, and results
• Bachelor's/Master's in Marketing, Business, Statistics, Economics, or a related field preferred