Product Marketing Manager

Personify Health provides a personalized health platform that combines health plan administration, wellbeing solutions, and care navigation. The Product Marketing Manager will define positioning, messaging, go-to-market plans, launch readiness, enablement, and commercial content for the Wellbeing business while partnering with Product, Marketing, Sales, and other cross-functional teams. The role supports acquisition, retention, expansion, adoption, and measurable commercial impact.

Responsibilities:

• Market, Buyer, and Competitive Expertise – Build and maintain a deep understanding of the Wellbeing market, priority segments, buyer personas, influencers, customer needs, industry trends, sales motions, and competitive dynamics. Regularly synthesize win/loss insights, sales conversations, customer feedback, analyst or market inputs, and competitive intelligence to inform positioning, enablement, GTM strategy, and roadmap feedback
• Positioning and Messaging – Develop and maintain clear, differentiated, benefits-led positioning, messaging, value propositions, proof points, and buyer narratives for the Wellbeing portfolio. Ensure messaging reflects Personify Health’s unique value, resonates across buyer and influencer audiences, and can be consistently activated across campaigns, sales conversations, proposals, events, executive presentations, and client-facing materials
• Go-to-Market Strategy and Launch Readiness – Partner closely with Product, Marketing, Enablement, Sales, SAE, Account Management, CBR, and other teams to plan, coordinate, and execute GTM motions for new solutions, releases, enhancements, packaging updates, and priority commercial initiatives. Define audience, messaging, launch tier, readiness needs, asset requirements, internal communications, success measures, and post-launch feedback loops
• Product and Roadmap Partnership – Serve as a strategic partner to Product by bringing market, buyer, competitive, and field insights into roadmap discussions and launch planning. Translate roadmap direction and product capabilities into commercial narratives, messaging frameworks, differentiated value stories, and enablement plans that help internal teams understand what is changing, why it matters, and how to talk about it in market
• Enablement and Commercial Readiness – Partner with Enablement to design and activate GTM readiness for Sales, SAE, Account Management, CBR, and other customer-facing teams. Create and maintain practical enablement materials, talk tracks, objection handling, competitive guidance, discovery questions, presentations, demos, FAQs, proposal language, training content, and field-ready resources that improve confidence, consistency, and effectiveness in customer conversations
• Content and Asset Development – Create, curate, and maintain compelling product marketing content, including solution narratives, sales decks, one-pagers, case study inputs, demo scripts, website and campaign inputs, event messaging, proposal content, customer communications, and executive-ready materials. Use engagement data, stakeholder feedback, competitive insights, and business priorities to keep content relevant, accurate, and effective
• Cross-Functional Partnership and Influence – Act as a connective partner across Wellbeing GTM efforts, ensuring Product, Marketing, Enablement, Sales, SAE, Account Management, Operations, Legal, Finance, and other stakeholder groups are aligned on goals, messaging, timelines, readiness needs, and follow-through. Facilitate working sessions, capture decisions, manage dependencies, and drive clarity across complex initiatives
• Performance Measurement and Optimization – Define, track, and report qualitative and quantitative indicators of product marketing impact, including launch readiness, asset adoption, field feedback, campaign contribution, sales usage, win/loss themes, pipeline support, retention or expansion influence, and content effectiveness. Use results to refine messaging, improve enablement, prioritize updates, and strengthen future GTM motions
• Embody Personify Health's core values - People matter; one team, one dream; deliver; and grow forward
• Perform other duties as assigned

Requirements:

• 5+ years of product marketing, solution marketing, GTM, sales enablement, or related B2B marketing experience, including demonstrated ownership of positioning, messaging, launch planning, and commercial content
• Demonstrated ability to partner with Product, Enablement, Sales, Account Management, and other cross-functional teams to translate product strategy into GTM execution and field readiness
• Proven ability to develop benefits-led messaging, buyer personas, competitive positioning, commercial narratives, sales tools, launch materials, and customer-facing content
• Strong understanding of healthcare, wellbeing, benefits, employer, consultant/broker, and health plan buying dynamics, including trends, decision drivers, and competitive landscape
• Excellent storytelling skills with the ability to turn complex product capabilities into simple, differentiated, buyer-relevant messages
• Strong GTM planning skills, including launch strategy, audience definition, messaging development, asset planning, internal readiness, stakeholder alignment, and post-launch optimization
• Ability to build trusted relationships with Product, Marketing, Enablement, Sales, SAE, Account Management, CBR, and other internal partners, with the confidence to influence without direct authority
• Experience creating and maintaining field-ready enablement assets, including sales decks, talk tracks, competitive guidance, objection handling, FAQs, demo support, proposal inputs, and training materials
• Analytical mindset with the ability to use market research, sales feedback, campaign performance, content usage, and win/loss insights to guide decisions and improve outcomes
• Strong project management skills with the ability to manage multiple priorities, stakeholder groups, dependencies, and deadlines in a fast-paced environment
• Excellent written, verbal, and presentation skills, with the ability to create executive-ready materials and facilitate productive cross-functional discussions
• Accountable, collaborative, curious, commercially minded, and comfortable operating with both strategic context and hands-on execution
• Must be able to remain in a stationary position for extended periods of time
• Must be able to operate a computer and other office productivity tools
• Must be able to communicate information and ideas so others can understand and exchange accurate information in these situations
• BA/BS in Marketing, Business, Communications, Healthcare Administration, or a related field; MBA or advanced degree a plus
• Experience working in healthcare, employee wellbeing, health plans, benefits, navigation, advocacy, digital health, or adjacent markets required or strongly preferred
• Proficient in Microsoft Suite, especially PowerPoint; experience with Salesforce, Seismic, SharePoint, or marketing automation platforms a plus