Director / Sr. Director, Product Management, Consumer

Ethos is a life insurance technology company transforming how life insurance is bought, sold, and underwritten through a three-sided technology platform for consumers, agents, and carriers. The Director of Product Management will lead the Consumer Product team, owning product strategy and execution, managing product managers, and partnering cross-functionally to improve the consumer insurance experience and drive business growth.

Responsibilities:

• Lead, mentor, and grow a team of product managers, fostering a culture of ownership, experimentation, and continuous improvement
• Set clear goals and development plans for direct reports; conduct regular performance reviews and provide ongoing coaching
• Partner with recruiting to grow the PM team as the business scales, identifying talent and building a strong hiring pipeline
• Create clarity and alignment across the team on priorities, roadmap, and success metrics
• Define and own the multi-year product vision and roadmap for the Consumer Product team, aligned to company strategy and growth objectives
• Translate business goals into clear product bets, sequenced for maximum impact and learnings
• Identify new market opportunities — including new insurance products such as Indexed Universal Life and Whole Life — and develop go-to-market strategies to capture them
• Stay ahead of consumer trends, competitive dynamics, and emerging technologies to inform the product strategy
• Own the end-to-end consumer experience, from top-of-funnel acquisition through purchase and onboarding, driving measurable improvements to conversion rates and user satisfaction
• Educate consumers on the need for Life Insurance and empower them to purchase the right type and level of coverage for their families
• Champion a culture of rapid experimentation: define hypotheses, design tests, and use results to drive product decisions with rigor and speed
• Remove friction from the application experience and identify opportunities to motivate users toward completion and coverage
• Ensure all consumer experiences are built on a foundation of accessibility, delight, and simplicity
• Serve as the senior product voice in cross-functional forums, influencing roadmap prioritization and resource allocation decisions
• Build strong working relationships with Engineering, Design, Data Science, Marketing, and Actuarial partners
• Communicate product strategy, progress, and results clearly to executive leadership and the broader organization
• Drive alignment on shared goals across product, engineering, and business teams to ensure cohesive execution

Requirements:

• 8+ years of experience as a product manager at a high-growth technology company, building consumer products at significant scale
• 3+ years of experience managing and developing product managers, with a track record of growing high-performing PM teams
• Exceptional ability to generate, test, and refine hypotheses using a blend of data, user insights, and market trends — ensuring product decisions are both innovative and impactful
• Strong analytical orientation with a focus on data-driven decision making; ability to measure success rigorously across a portfolio of bets
• Proficiency in self-serve analytics using tools like SQL and Amplitude; comfort partnering with data science for complex analysis
• Proven ability to transform strategic ideas into actionable roadmaps, rapid prototypes, and iterative, feedback-driven product improvements
• Demonstrated experience leading and scaling PM organizations, including hiring, onboarding, and developing talent
• Ability to operate effectively at multiple altitudes — from setting long-term vision to rolling up sleeves on execution when needed
• Exceptional communication and executive presence; ability to influence without authority across functions and levels
• Deep track record of solving hard customer problems and translating them into durable business growth
• Experience in fintech, insurtech, or other regulated consumer industries is a plus