Software Engineer - Growth Marketing Engineer

The client is a leading company in the IT industry. The Software Engineer - Growth Marketing Engineer will build and maintain deep-linking, audience segmentation, conversion tracking, and advertising platform integrations while executing growth and promotional experiments.

Responsibilities:

• Develop and maintain deep links for paid campaigns, influencer attribution, referrals, and off-platform channels, incorporating optimized targeted routing solutions
• Construct custom audience data tables derived from cross-app user behavioral metrics and integrate them with advertising platform infrastructure
• Implement and maintain conversion tracking mechanisms (advertising pixels) within user onboarding flows to enable real-time campaign optimization based on funnel behavior
• Support targeted marketing email initiatives by mapping user behavioral signals into defined audience parameters
• Execute end-to-end growth and promotional experimentation

Requirements:

• Deep linking experience and expertise in developing and managing campaign links across web and mobile applications
• SQL and Data Pipelines proficiency in constructing audience segmentation tables from complex behavioral datasets
• Advertising Platform Integration skills with conversion pixels, custom audience integrations, and campaign tracking architectures
• Backend or Full-Stack Engineering experience, demonstrating skill in Python alongside Hack/PHP, Java, or JavaScript
• A/B Testing and Experimentation Frameworks experience in designing, executing, and evaluating growth experiments