Sales Development Representative

Cedar is a healthcare technology company focused on making healthcare more affordable and accessible through data science, product design, and personalization. The Sales Development Representative will generate qualified pipeline by prospecting priority healthcare accounts, engaging inbound leads, qualifying opportunities, and helping build Cedar’s outbound sales development program.

Responsibilities:

• Outbound prospecting: Identify and engage prospects within Cedar’s ideal customer profile through targeted outreach across email, phone, and LinkedIn
• Follow up on inbound and marketing generated leads: Respond promptly to prospects who engage through Cedar’s website, webinars, events, campaigns, and other marketing programs
• Build relationships within priority accounts: Research target organizations, identify key stakeholders, and map relationships to uncover the best paths into an account
• CRM & Pipeline Hygiene: Maintains CRM data accuracy across events, campaigns, and outreach; ensures follow-up compliance
• Expand AI driven outbound campaigns: Add thoughtful phone and LinkedIn outreach alongside AI driven email sequences to create a more complete, personalized prospecting motion
• Qualify sales opportunities: Conduct initial discovery conversations with prospects, understand their needs and priorities, and qualify opportunities for Cedar’s sales team
• Develop outbound playbooks: Help create new prospecting strategies, messaging, and creative approaches for reaching target accounts and personas
• Personalize outreach: Tailor messaging based on buyer persona, company profile, technographics, account context, buying signals, and Cedar’s core value propositions
• Drive post event engagement: Follow up with prospects after conferences, webinars, dinners, and other Cedar events to turn engagement into qualified conversations
• Partner with Account Executives: Work closely with Cedar’s sales team to prioritize accounts, coordinate outreach strategies, share account intelligence, and ensure strong handoffs when prospects are ready for deeper conversations
• Continuously improve how we work: Test new approaches, share what is working, and help build the processes and best practices that will shape Cedar’s SDR program

Requirements:

• At least 1 years of experience as a BDR, SDR, or in a similar sales development role
• Demonstrated experience with outbound prospecting across email, phone, and LinkedIn
• Comfortable identifying and acknowledging prospect objections, then redirecting the conversation toward value and outcomes
• Experience conducting initial discovery conversations and qualifying prospects for sales teams
• Hands-on experience with CRM and sales technology, such as Salesforce, Gong, and LinkedIn Sales Navigator
• Demonstrated ability to learn and apply product knowledge to specific prospect workflows and pain points
• Experience capturing key business data to support later stage sales conversations and product investment justification
• Strong written and verbal communication skills, with the ability to personalize messaging for different buyer personas and accounts
• Comfortable working in an environment where you will help build the process, not just follow an existing playbook
• Experience selling into healthcare provider organizations, including hospitals, health systems, and physician practices, is strongly preferred
• Experience with the MEDDPICC qualifying framework is strongly preferred
• Experience using third party intent data or account intelligence platforms to inform outreach, 6sense Sales Intelligence, is preferred