Senior Product Designer, Growth and Conversion

NPR is a mission-driven multimedia organization producing news, information, and music programming through digital media and public radio partnerships. The Senior Product Designer will lead end-to-end design for growth and conversion experiences across web, mobile, voice, CarPlay, and other platforms, collaborating with researchers, product managers, and developers to improve audience engagement, retention, and contributions.

Responsibilities:

• Conceptualize and direct end-to-end design experiences, qualitative studies, design systems/Figma standards, campaigns, and/or collateral
• Gather business requirements and translate them to audience-focused product or campaign goals
• Effectively collaborate with adjacent disciplines to define vision for products or campaigns
• Create and contribute to organizing and evolving elegant and useful design systems / Figma Libraries that define a consistent digital experience and ensure best practices are followed across our platforms
• Recommend and execute user research for new and existing products and make recommendations for change
• Understand intended audience(s) and how they might be impacted by design decisions
• Work closely with developers to help build prototypes and refine working products
• Facilitate design thinking and co-creation sessions with relevant partners

Requirements:

• At least seven (7) years of product design experience, with 2-3 years of proven retention-based projects on mobile, web or other digital platforms
• Proven record of simplifying complex offerings (e.g., audience personalization, user retention and growth, or onboarding for new & existing features) into intuitive, emotionally resonant experiences that lead to retention and conversion
• User interface expertise with a focus on scalable interaction patterns, adaptive experiences, personalized journeys and comprehensive design systems for large-scale platforms
• Experience designing across multiple platforms (desktop, mobile, connected devices) and contexts, including both user-facing and internal tools
• Strong proficiency in design thinking and agile project methodologies, with the ability to integrate these approaches into daily workflows
• Versatility in prototyping techniques, from low to high fidelity, adapting methods based on project needs and timelines
• Deep curiosity for user behavior and emerging technologies, with a focus on how they influence design and user interaction
• Strong understanding of visual design elements and principles
• Proficiency with established and emergent industry standards, tools and best practices
• Ability to balance innovation with pragmatism and accurately scope work
• Ability to explain design decisions and elicit specific, useful feedback
• Understanding of technology frameworks that power digital products, such as APIs, web and mobile platforms, content management systems, and Google Analytics for data-driven insights and decision-making
• Portfolio of work is required with a link and any password needed
• This role is based out of our Washington, D.C. office, but the employee may choose to work on a remote basis from a location that NPR approves
• remotely from a location of your choosing within the United States that is supported by NPR
• on-site at an NPR facility, based on the availability of desks and approval from NPR
• a combination of both
• you may be expected to travel to other locations from time to time to perform the duties of your position
• History of advocating for and/or implementing design systems
• Experience using analytics tools (e.g., Google Analytics) to track user behavior, assess product performance, and inform design iterations
• Familiarity with implementation of accessibility standards
• Bachelor's degree in HCI, Digital Media, or similar field preferred but not required