Field Marketing Manager, BioPharma North America

Beckman Coulter Life Sciences develops innovations for scientists and supports advances in life sciences, diagnostics, and biotechnology. The Field Marketing Manager, BioPharma North America, executes localized marketing strategies and integrated campaigns to drive demand generation and sales growth, while supporting sales, managing events, gathering market insights, and developing relationships with Key External Experts.

Responsibilities:

• Execute localized market action plans, adapting global or regional marketing campaigns and materials for specific territories to ensure cultural and linguistic relevance
• Plan, organize, and execute local events, workshops, seminars, and tradeshow participation from conception through completion, ensuring effective lead generation and customer engagement especially in the BioPharma segment
• Provide direct marketing support to the local Sales team, including preparing tailored materials, delivering compelling small-scale product presentations and demonstrations, assisting with lead follow-up, and supporting deal cycles
• Identify, build, and nurture relationships with local Key External Experts (KEEs) and influencers to drive regional advocacy and gather valuable market insights relevant to our scientific and medical fields
• Gather and report crucial local market insights, competitive activities, and customer feedback from the field to inform broader marketing and sales strategies

Requirements:

• • A university degree in Life Sciences, or a related scientific/medical field
• • Understanding of the life sciences market for our key products, “Centrifugation” and “Cell Health”, and/or “Particle Counting”, as well as the North American biopharma market relevant to our entire product portfolio
• • Minimum of 7 years of dedicated experience in field marketing or sales, specifically within the Life Science, or Pharma industry
• • Demonstrated ability to provide direct sales support and deliver compelling product presentations
• • Ability to travel – the position requires up to 40% travel, potentially with overnight stays, for local events, customer visits, or regional partner engagements within the Life Science, Pharma, and Diagnostics ecosystem
• • Must have a valid driver's license with an acceptable driving record
• • Utilizing project management tools, marketing automation platforms (e.g., Salesforce Marketo, project management tools and CRM systems (e.g., Salesforce)
• • Experience working closely with Key External Experts (KEEs)