Marketing Data Analyst

W. L. Gore & Associates is seeking a Marketing Data Analyst to support global and regional marketing decision-making through data analysis. The role focuses on building dashboards, analyzing digital marketing performance across multiple platforms, validating data integrity, and delivering actionable recommendations to leadership.

Responsibilities:

• Develop and maintain global marketing dashboards that consolidate performance data across web, digital campaigns, ecommerce, ABM, and regional initiatives
• Extract, analyze, and interpret data from Adobe Analytics, Salesforce, in-app marketing syndication platforms, and marketing automation tools
• Develop and standardize global reporting definitions and ensure consistency of KPIs across regions
• Analyze website behavior, campaign performance, user journeys, and conversion funnels to identify optimization opportunities
• Deliver executive-ready reports that clearly summarize trends, performance drivers, risks, and recommendations
• Partner with Digital Marketing to evaluate SEO, SEM, paid media, email, and ABM performance
• Monitor in-app engagement metrics and identify patterns that inform product marketing and customer engagement strategies
• Validate tracking accuracy, tagging implementation, and data integrity across platforms
• Provide performance forecasts and support budget allocation decisions with data-backed recommendations
• Identify actionable insights that drive improvements in lead quality, conversion rates, pipeline contribution, and customer engagement

Requirements:

• • Bachelor's degree in marketing, business, data science, or a related field
• • Minimum of 5 years of marketing analytics or digital analytics experience in a B2B environment
• • Deep understanding of digital marketing channels, attribution models, and performance metrics
• • Strong hands-on experience with Adobe Analytics, Salesforce, and digital analytics platforms
• • Experience analyzing in-app analytics data and user behavior flows
• • Proven ability to build dashboards and reporting frameworks
• • Strong analytical thinking skills with the ability to translate data into clear, strategic recommendations for leadership
• • Work samples demonstrating analytics understanding and presentation are required as part of the hiring process
• • Ability to travel up to 10%
• • Experience implementing and maintaining Adobe Analytics for web properties, including tag management, data layers, tracking requirements, and validation/troubleshooting