Product Marketing Senior Manager

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. The Product Marketing Senior Manager will lead U.S. product marketing for Veeva Vault CRM Suite, developing positioning, messaging, value propositions, and go-to-market strategies. The role also oversees product launches, release marketing, sales enablement, customer advocacy, content strategy, and cross-functional execution.

Responsibilities:

• In collaboration with market strategy, product management, sales, and field/integrated marketing, develop and execute against an annual, strategic marketing plan—including customer retention, adoption, and cross-sell/upsell strategies
• Lead and guide team execution for Vault CRM Suite product marketing initiatives, establishing a consistent operational cadence across market strategy, product management, and marketing
• Develop and refine messaging in partnership with market strategy, pulling it through to all external channels, web properties, and customer-facing assets
• Empower field sales and customer-facing teams by translating product releases and strategic narratives into high-impact enablement tools and presentation decks
• Own the content strategy, and develop assets (thought leadership, videos, website copy, blog posts, infographics, etc.) that articulate solution value and showcase customer success
• Own and execute large scale customer conference agendas and content, product launches and releases, and customer advocacy programs
• Drive product awareness through PR, article placements, and social media
• Build and maintain an optimized library of sales collateral and competitive assets

Requirements:

• 6+ years of B2B enterprise software product marketing experience, with demonstrated experience leading initiatives in a complex, fast-paced environment
• High level of self-motivation—proven ability to proactively navigate internal organizational structures and integrate into existing cross-functional cadences
• Exceptional narrative refinement and writing skills; proven capability to take strategic product concepts and turn them into clear, polished customer messaging
• Demonstrated track record of cross-functional alignment, working seamlessly with market strategy, product management, and field/integrated marketing stakeholders
• Strong project management and operational execution skills, with high attention to detail and accountability
• Bachelor's degree or equivalent work experience
• Experience marketing a category-leading enterprise B2B software product with significant market share
• Experience with customer adoption, customer advocacy, or account-based marketing (ABM) expansion programs