Senior Product Marketing Manager

Sprout Social is hiring a Senior Product Marketing Manager to lead its AI and emerging technology portfolio. The role owns the go-to-market strategy for the Trellis AI agent and broader AI platform, develops enterprise GTM frameworks and content, analyzes market opportunities, and drives cross-functional execution and mentorship.

Responsibilities:

• Own and execute the end-to-end GTM strategy for Sprout’s AI portfolio. Translate complex business objectives and emerging technology advancements into multi-year market strategies and actionable go-to-market plans that drive revenue expansion and category leadership
• Elevate, standardize, and actively execute how Sprout launches products. Conceptualize, author, and deploy modern GTM playbooks, tiering frameworks, and enablement methodologies that optimize performance across Product, Marketing, and Sales functions
• Drive C-suite and industry-level positioning by directly authoring messaging, decks, and market collateral. Translate complex AI/LLM architectures and data science models into clear, outcome-driven value propositions for senior enterprise decision-makers, industry analysts, and internal stakeholders
• Analyze market shifts, competitive dynamics, and buyer behavior to identify high-impact growth opportunities. Hands-on roll up your sleeves to develop and execute targeted campaigns and tactical interventions to unblock stalled funnels and accelerate market adoption across customer segments
• Serve as a trusted advisor to Product and Revenue leadership. Provide strategic guidance and mentorship to team members, elevating the overall craft, rigor, and strategic impact of the product marketing organization
• Conduct a comprehensive evaluation of Sprout’s current AI positioning, GTM enablement, and competitive landscape
• Establish strategic alignment with Product and Sales leadership on key business targets and positioning for Trellis and upcoming AI releases
• Begin identifying process bottlenecks in our product launch lifecycle
• Architect and rollout a reimagined, enterprise-wide GTM launch playbook for Sprout’s AI platform, improving cross-departmental coordination and launch velocity
• Establish differentiated positioning and high-level messaging frameworks that directly increase win rates in competitive enterprise deals
• Partner with Revenue leadership to optimize buyer enablement and cross-functional training strategies across the sales organization
• Serve as a recognized authority on AI market strategy across Sprout, shaping long-term category positioning and corporate growth vectors
• Measure and demonstrate significant business impact—including accelerated product adoption, elevated deal sizes, and improved GTM efficiency—resulting from your strategic frameworks
• Continuously elevate the team by introducing new methodologies, tools, and best practices that benefit the broader marketing organization

Requirements:

• • Deep AI & SaaS Acumen: Deep conceptual and practical understanding of AI, machine learning, and natural language processing applications in enterprise SaaS, enabling you to partner credibly with Product/Engineering leaders and influence roadmap decisions
• • Strategic Vision paired with Tactical Execution: Proven ability to balance high-level strategic thinking with hands-on content creation and execution, looking beyond individual feature sets to connect product capabilities directly to corporate revenue goals and market expansion
• • High Autonomy & End-to-End Execution: Proven track record of self-initiating assignments, navigating high ambiguity, and both determining strategic priorities and directly executing deliverables that drive business impact without requiring day-to-day oversight
• • Cross-Departmental Leadership: Ability to command a room, navigate complex stakeholder dynamics, and unite diverse teams (Sales, Product, Executive Leadership, Brand) around a unified strategic direction
• • Systemic Innovation: History of continuously improving entire systems, processes, or GTM models by applying industry best practices and innovative frameworks
• • 8+ years of experience in Product Marketing or Strategic Marketing within enterprise B2B SaaS
• • Proven track record of both strategically leading and directly executing high-impact, portfolio-level product launches and GTM strategies
• • Demonstrated experience working directly with AI, machine learning, or data-intensive software products
• • Extensive experience influencing product roadmaps and partnering with Product and Revenue leadership
• • Exceptional communication skills with a proven ability to author executive-level messaging, positioning, and market narratives
• • Previous experience working in the software/SaaS industry
• • Previous experience working with AI products