Global Brand Manager, Product Strategy

Stanley Black & Decker is a global tools and industrial company with a portfolio of well-known brands. The Global Brand Manager, Product Strategy will plan, develop, and execute comprehensive brand marketing strategies, including product launches, naming, messaging, and content development. The role also manages campaigns, coordinates cross-functional and agency partners, uses research and digital insights to improve performance, and supports business growth.

Responsibilities:

• Understand and create a vision for the future of the brand. Understand and internalize the vision for the future of the brand; should build strategies that support that vision and establish a roadmap elevate brand positioning in the hearts and minds of end users to achieve specific brand KPI’s including share and perception change
• Manage brand marketing campaigns, including content and full campaign toolkit creation, optimizations and reporting
• Work with cross-functional teams and vendor partners to deliver improved end user experience across all touchpoints (online and offline)
• Enroll and engage product and commercial partners and senior leadership to plans proposed
• Coordinate with cross-functional teams and with agency partners to plan, develop and deliver dynamic, world-class content
• Partner with the research team to gain insight into how our user segments experience the brand to create user-based benefit driven campaigns for core and new product categories
• Work with Global Marketing Digital team on objectives, KPI alignment and tracking of digital ecosystem and make recommendations to improve executions
• Work closely with internal sales/channel teams to recommend and develop ways for the brand to partner and drive business growth at key retailers. (Regional BM)
• Develop media approaches and plans, working with both internal and external agencies. (Regional BM)

Requirements:

• Have 3+ years of brand marketing experience
• Experience in Brand Campaign Development & Execution
• Experience with launching brand marketing campaigns, developing content & messaging strategies, leverage insights to drive decisions, optimizing and reporting out on performance
• Strong business acumen, including financial/budget management skills
• Communicates consistently & effectively throughout organization (up, across and down)
• Bachelor's degree in marketing or communications a plus