Global Product Marketing Manager

Paula’s Choice Skincare is a global skincare company focused on science-backed products and transparent, consumer-centered beauty. The Global Product Marketing Manager will lead global product marketing, portfolio management, new product launches, pricing strategy, performance tracking, and cross-functional execution to drive brand and category growth.

Responsibilities:

• Develop new product launch concepts to drive category growth globally
• Create compelling positioning and stories that satisfy white space in Paula’s Choice’s portfolio and is innovative in the marketplace to drive growth
• Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications
• Become the brand expert through ongoing analysis, category trends, consumer insights, and deep understanding of category dynamics and market competition
• Analyze the potential of new products, making recommendations based on sales and profit analysis
• Drive and manage all aspects of NPLs including insight development, concept positioning, pricing, analyzing and forecasting size of prize, and incrementality /cannibalization analysis, and prepare presentation/updates at stage gate
• Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for innovation, renovation, animation, or rationalization
• Development and presentation of strategies to senior management
• Lead cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing
• Collaborate with product insights team and Regulatory teams to drive product testing strategy (consumer & clinical), before & afters, & marketing claims deployment
• Manage pricing strategy; Provide regular competitive benchmarks analysis and proposal for price adjustments
• Manage annual price increases in collaboration with Finance to present to leadership for approval and shareout with global markets and retailers
• Other responsibilities as assigned by your manager

Requirements:

• Bachelor's Degree required
• 5+ years relevant work experience in traditional CPG brand management and/or beauty marketing. Global brand product development is a plus
• Track record in agile creative thinking, generation of new marketing ideas, and working with internal and external creative partners
• Strategic thinking for a dynamic category and channel
• Thrive in a dynamic, lean, and agile environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, communication and influence
• Strong analytical & quantitative acumen with deep knowledge of key syndicated data (NPD) preferred and experience developing business cases
• Strong project management skills and understanding of NPL process from ideation to execution
• Self-starter who takes initiative and speaks their mind
• Location: Seattle, WA Headquarters (hybrid), open to remote if necessary (West Coast only)
• Hours: Full-Time; typical business hours with some flexibility required for global time zone coordination
• MBA preferred
• Skincare product marketing and development experience
• Global marketing experience