Marketing Operations Manager

Deque is a web accessibility software and services company focused on advancing digital equality. The Marketing Operations Manager will administer HubSpot, execute and QA campaigns, maintain marketing data quality and integrations, and provide reporting and analytics to support marketing and sales decisions.

Responsibilities:

• Serve as the primary administrator for HubSpot Marketing Hub including users and permissions, properties, integrations, and platform hygiene
• Build, test, and deploy email campaigns, nurture workflows, landing pages, forms, CTAs, and lists with the broader marketing organization
• QA every campaign before launch: links, personalization tokens, rendering across clients and devices, mobile display, and accessibility
• Manage the campaign calendar and keep launches on schedule across a marketing team with competing priorities
• Maintain naming conventions, folder structure, and campaign taxonomy so the instance stays usable as it grows
• Administer lifecycle stages, lead scoring, Signals and MQL definitions, and revise them as the funnel evolves
• Manage the day-to-day handoff to sales, including SLAs and follow-up tracking
• Maintain the HubSpot/Salesforce data sync, resolve field mapping and data conflicts, and keep records aligned across systems
• Run ongoing database hygiene: deduplication, enrichment, list segmentation, bounce and unengaged contact management
• Manage subscription preferences, suppression lists, and email deliverability — sender reputation, authentication, and inbox placement
• Build and maintain dashboards for campaign performance, funnel conversion rates, and pipeline contribution
• Own UTM governance and campaign tracking so attribution is consistent and trustworthy
• Deliver regular reporting to marketing and sales leadership, with the context needed to act on it
• Investigate anomalies in the data rather than reporting them forward
• Administer and integrate the tools connected to HubSpot. This includes: webinar platforms, data enrichment, event and conference registration, 3rd party ad platforms, and sales engagement tools
• Support registration, lead capture, and follow-up operations for Deque events, including our annual axe-con conference
• Evaluate new tools, document how the stack fits together, and retire what's redundant
• Document processes so campaign execution isn't dependent on one person's memory
• Ensure marketing emails, forms, and landing pages conform to WCAG standards
• Maintain compliance with GDPR, CAN-SPAM, CASL, and related requirements in how we collect, store, and use contact data

Requirements:

• 5+ years in marketing operations, demand generation operations, or a closely related role
• Deep, hands-on HubSpot experience. You've administered a Marketing Hub instance day to day
• Working knowledge of Salesforce and how marketing and sales data flow between systems
• Demonstrated ownership of lead lifecycle design, scoring models, and routing logic
• Strong analytical skills, comfortable in spreadsheets, confident building reports, and able to explain what the numbers mean to people who don't live in the data
• Meticulous attention to detail, especially in QA
• Clear written communication and the habit of documenting your work
• Ability to manage multiple concurrent campaigns and prioritize independently
• Familiarity within agentic workflows and automation capabilities
• Explain your interest in joining Deque and how you align with our Core Values
• Depict key attributes that differentiate you as a candidate
• HubSpot certifications (Marketing Hub, Marketing Software, Reporting)
• B2B SaaS experience, particularly with a technical or developer-facing audience
• Familiarity with digital accessibility standards (WCAG, ADA, Section 508) or a genuine interest in learning them
• Experience with SQL, a BI tool, or marketing attribution modeling
• Experience supporting an ABM program or a sales-led enterprise motion