Performance Marketing Manager, Amazon

Frida is a company dedicated to supporting parents through the challenges of parenting. They are seeking a Performance Marketing Manager for Amazon to lead media strategy and execution for Amazon Advertising, optimize performance, and drive sales while collaborating with various teams and external agencies.

Responsibilities:

• Own Amazon Advertising strategy and execution, with primary responsibility for the U.S. business while supporting international marketplace initiatives
• Lead Amazon DSP strategy, planning, optimization, and performance reporting across upper- and lower-funnel campaigns
• Manage Amazon Advertising programs end-to-end, including budgeting, forecasting, campaign planning, execution, optimization, and reporting
• Partner with external agency teams to develop testing strategies across audiences, bidding, creative, keyword strategy, ad placements, and campaign structure
• Monitor campaign performance and deliver actionable recommendations to improve efficiency, incremental sales, and return on ad spend
• Create and lead quarterly business reviews, providing performance insights, growth opportunities, and strategic recommendations
• Design and analyze incrementality, lift, and attribution testing tied to key brand moments, including product launches, promotional events, and seasonal campaigns
• Leverage Amazon Marketing Cloud (AMC) and other reporting tools to generate actionable insights and improve media performance
• Oversee competitive intelligence reporting and communicate marketplace trends and opportunities to internal stakeholders
• Partner cross-functionally with Brand, eCommerce, Sales, Operations, and Finance teams to align media strategy with broader business objectives

Requirements:

• 5+ years of experience managing Amazon Advertising with deep expertise in Amazon DSP
• Hands-on experience managing Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and other Amazon advertising solutions
• Proven ability to develop full-funnel Amazon media strategies that drive measurable business results
• Experience using Amazon Marketing Cloud (AMC) to evaluate campaign performance, audience insights, and incrementality
• Strong analytical skills with advanced proficiency in Microsoft Excel and experience translating large datasets into actionable recommendations
• Experience developing reporting frameworks, performance dashboards, and executive-level business reviews
• Strong understanding of attribution, incrementality testing, audience strategy, and media measurement
• Demonstrated ability to influence cross-functional stakeholders and agency partners while driving strategic initiatives
• Highly organized, proactive, and comfortable managing multiple priorities in a fast-paced environment
• Excellent written, verbal, and presentation skills
• Experience in CPG, consumer products, or baby products