Senior Data Analyst - AdTech

The client is a data collaboration platform focused on consumer privacy, data ethics, and foundational identity. The Senior Data Analyst will lead reporting, measurement, and analytics initiatives for customers, using clean room technologies and customer data to develop insights, visualizations, dashboards, and reports that support data-driven marketing decisions.

Responsibilities:

• Lead measurement initiatives; develop KPIs and learning plans for customers in support of their marketing objectives
• Develop, implement, and maintain analytics systems, tools, and frameworks that enable efficient analysis for customers
• Design approaches for observational analytics – including mining multi-dimensional datasets – and experimental methods to build templates and libraries of analysis that can scale across many different customer use cases and verticals
• Get hands-on with customer data to drive insights, answer key business questions, and enable campaign optimization. Identify and communicate areas to improve effectiveness, efficiency, and productivity
• Design and create rich, compelling visualizations with data
• Work directly with customer stakeholders to gather requirements, communicate updates and findings, and build relationships
• Speak and present both internally and externally, leveraging data to tell a story and effectively communicating complex analytical concepts to business and technical audiences

Requirements:

• 10+ years experience with SQL, Python
• Experience with marketing measurement analysis
• Experience with data driven dashboards and BI
• AdTech industry experience required
• 9+ years of experience in analytics or data science, with expertise in measurement and attribution
• Bachelor's degree in Statistics, Economics, Engineering, Computer Science or another quantitative field
• Strong verbal and written communication skills, with experience in client-facing environments
• Proven track record of creating and presenting data-driven dashboards and presentations, effectively telling a story through insights, with hands-on experience in Metabase, Tableau, and Looker
• Solid understanding of data modeling techniques, with the ability to explain complex concepts to different audiences
• Ability to independently prepare analysis using SQL, Python, Excel, and statistical methods
• Detail-oriented with strong time management skills, delivering high-quality, client-ready analytical reports across multiple projects
• Comfortable presenting complex analyses to large, non-technical audiences, while also being able to adapt to effectively communicate with technical audiences
• familiarity with the TV industry is a plus