HubSpot Subject Matter Expert

Looking for a HubSpot Subject Matter Expert to support sales, service and marketing, preferably with a digital marketing background. Will be responsible for enterprise-wide platform launches and CRM initiatives. Will servs as a liaison between business and digital execution. Will work closely with stakeholders, understand and document needs to be able to provide roadmaps to improve customer experience and outcomes.

Responsibilities include:

• Owns the HubSpot roadmap decides what enhancements, integrations, automations, and fixes should be prioritized.
• Gathers business requirements works with Sales, Marketing, Customer Service, Operations, and leadership to understand what they need from HubSpot.
• Translates requirements for technical teams turns requests into user stories, acceptance criteria, workflows, and implementation requirements.
• Manages the backlog prioritizes work for HubSpot admins, developers, integration teams, consultants, or vendors.
• Oversees CRM configuration contacts, companies, deals, pipelines, properties, permissions, lead routing, lifecycle stages, etc.
• Owns workflows and automation lead assignment, email sequences, notifications, approvals, follow-ups, data updates, and other automated processes.
• Focuses on data quality duplicate records, required fields, data standards, synchronization, reporting accuracy, and governance.
• Supports reporting and analytics makes sure leadership and business teams can get meaningful pipeline, marketing, sales, and customer metrics.
• Leads testing and releases coordinates UAT, validates changes, obtains business approval, and manages releases.
• Drives adoption training users, documenting processes, and improving how teams actually use HubSpot.