Manager, Digital Marketing & Ecommerce

Porte + Hall is a direct-to-consumer brand that designs doormats, rugs, and runners for design-conscious homeowners and the interior design trade. The Manager, Digital Marketing & Ecommerce will execute paid media across Meta, Google/Bing, and emerging channels while partnering with Ecommerce on site readiness, product feeds, conversion testing, reporting, and campaign launches.

Responsibilities:

• Launch and traffic day-to-day campaigns on Meta and Google/Bing (Search, Shopping, PMax, YouTube): campaign builds, audience and bid updates, creative rotation, and QA
• Execute budget pacing changes and the testing plan the Head of Growth sets, and bring back what's working and what isn't
• Set up and launch tests on emerging channels as directed, with clean setup and clear measurement
• Keep tracking, pixels, and conversion signals healthy across platforms
• Serve as marketing's primary point of contact for the Ecommerce team, translating campaign, promo, and launch plans into clear site requirements and timelines
• Brief and prioritize landing pages, collection features, homepage placements, and promo mechanics based on media and revenue goals
• QA the customer path from ad to checkout before every campaign and promo goes live
• Bring performance insight to merchandising conversations: which products, collections, and offers are winning in paid and why
• Own ad-channel feed performance in Google Merchant Center and Meta catalogs: disapprovals, titles, attributes, and feed rules that drive Shopping and catalog ads
• Partner with Ecommerce on product data so Shopify, Google, and Meta stay consistent, flagging listing fixes in batches rather than one-offs
• Flag CRO opportunities from paid media and customer data to Ecommerce and our testing partners
• QA test builds and report on results. Ecommerce and the Head of Growth own the test roadmap and prioritization
• Support offer and pricing tests with clean readouts
• Own the daily flash report and monthly pacing tracker: revenue, spend, ROAS, and MER vs. plan
• Use AI tools (we use Claude) to speed up reporting and surface insights faster, so decisions get made sooner and with better information, not to replace the judgment behind them
• Prepare weekly performance readouts for the Head of Growth with trends, anomalies, and recommendations
• Coordinate cross-functional launch calendars with Lifecycle, Creative, and Trade
• Execution reliability: campaigns launched and paced to plan, with no missed deadlines
• Revenue pacing: accuracy and timeliness of daily and weekly reporting vs. plan
• Campaign-to-site conversion: CVR on paid traffic and campaign landing pages
• Launch readiness: campaigns and promos live on time with the site path QA'd
• Feed health: Merchant Center disapproval rate and catalog accuracy

Requirements:

• 4 to 6 years in DTC performance marketing, growth, or digital marketing execution, ideally at a brand in the $15M to $50M range
• Hands-on experience launching and managing Meta and Google Ads campaigns directly (not only through an agency), with fluency in ROAS, CAC, CVR, AOV, and MER
• Direct experience managing Google Merchant Center and Meta catalogs
• Working knowledge of Shopify Plus
• Strong analytical skills. Comfortable in Shopify analytics, GA4, and spreadsheets; you can build a report, not just read one
• Comfortable using AI tools to move faster on reporting, QA, and analysis. We want AI to make our decisions smarter and quicker, not to make them for us
• A bias to action. You move fast, own mistakes, and close loops without being chased
• Clear, concise communicator who can manage up and work across teams that own different parts of the funnel
• Experience with CRO or pricing test platforms (Intelligems, Convert, VWO, or similar)
• Basic HTML/CSS or Liquid for Shopify theme edits
• Experience with Klaviyo, Supermetrics, or Asana
• An eye for design and an appreciation for home and interiors