Marketing Manager I

SGS is a global testing, inspection, and certification company focused on sustainability, quality, and integrity. The Marketing Manager I will develop and execute integrated B2B and B2C marketing strategies for testing services, create multi-channel content and campaigns, collaborate with cross-functional teams, and measure performance to improve commercial growth and recruitment outcomes.

Responsibilities:

• Develop and execute integrated marketing strategies that drive awareness, demand, and commercial growth for SGS’s testing services
• Build targeted B2B campaigns for major brands, manufacturers, retailers, and indie brands
• Lead B2C recruitment marketing strategies to attract and retain consumer testing panelists across three North American locations
• Partner with Business Line leaders, lab operations, sales, and global marketing to ensure alignment, consistency, and timely execution
• Create multi channel marketing plans leveraging digital, social, events, email, paid media, and industry partnerships
• Write, edit, and produce high quality marketing content including capability sheets, case studies, landing pages, social content, email campaigns, recruitment ads, and promotional materials
• Develop compelling B2B messaging that translates technical testing capabilities into clear value propositions for brand and product teams
• Create B2C content that attracts diverse consumer panelists and communicates the value, safety, and experience of participating in product testing
• Manage and optimize digital channels (website, landing pages, social media, email platforms) to ensure content is accurate, engaging, and conversion focused
• Maintain editorial calendars and ensure a consistent cadence of marketing activity across audiences and business lines
• Build and execute integrated B2B campaigns that support lead generation, brand visibility, and commercial objectives
• Develop B2C recruitment campaigns using paid social, local outreach, community partnerships, and targeted digital advertising
• Support product launches, claims testing promotions, seasonal campaigns, and industry events
• Partner with sales to develop sales enablement tools, presentations, and messaging frameworks tailored to beauty and personal care clients
• Coordinate SGS presence at trade shows, conferences, and beauty industry events
• Track campaign performance, lead generation, recruitment metrics, and digital engagement; use insights to refine strategy and improve ROI

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 10+ years of experience in marketing, product marketing, brand management, or category marketing within the cosmetics, personal care, beauty, or consumer goods sectors
• Proven ability to develop and execute integrated marketing strategies that support commercial growth, customer acquisition, and brand visibility across B2B and B2C audiences
• Demonstrated experience creating high‑quality marketing content across multiple formats: product sheets, case studies, digital campaigns, social content, sales enablement materials, trade show assets, and customer presentations
• Hands‑on experience with digital marketing channels, including email automation, paid and organic social, SEO/SEM, landing pages, and CRM platforms
• Strong background in cross‑functional collaboration, working closely with Sales, Operations, Laboratory/Technical teams, Regulatory, and global marketing partners to ensure message accuracy and alignment
• Ability to translate complex scientific or technical information (e.g., claims testing, safety assessments, efficacy studies, etc.) into clear, compelling, customer‑friendly marketing narratives
• Strong understanding of claims substantiation, regulatory considerations, and industry trends within cosmetics and personal care
• Experience measuring marketing performance using analytics, dashboards, engagement metrics, and ROI tracking to optimize campaigns
• Strong project management skills with the ability to manage multiple campaigns, deadlines, stakeholders, and priorities in a fast‑paced, matrixed environment
• Experience supporting trade shows, conferences, and industry events, including booth strategy, collateral development, and lead‑gen follow‑up
• Familiarity with global or matrixed organizations and the ability to adapt messaging for regional and global audiences
• Advanced degree or certifications in digital marketing
• Experience supporting B2B campaigns targeting major beauty brands, contract manufacturers, ingredient suppliers, and R&D teams ideally within testing, formulation, or product development environments
• Experience supporting B2C recruitment campaigns for consumer testing panels, including audience targeting, messaging, and funnel optimization