Global Segment Marketing Manager - Dairy

Neogen Corporation is a global organization focused on protecting the world’s food supply through food safety and animal health solutions. The Global Segment Marketing Manager, Dairy develops and executes customer-focused global marketing strategies, positioning, demand-generation programs, and sales enablement tools to accelerate growth in the Dairy segment. The role also partners with regional, commercial, portfolio, and cross-functional teams to translate global strategy into effective regional execution and measurable business results.

Responsibilities:

• Develop and maintain the global marketing strategy and annual marketing plan for the Dairy segment, including budgets, priorities, and KPIs
• Analyze market trends, customer needs, competitive dynamics, industry developments, and emerging opportunities to identify growth priorities
• Define target customer segments, personas, applications, buying journeys, and value propositions
• Translate business objectives into clear segment marketing priorities, strategies, and initiatives in partnership with Portfolio and Commercial teams
• Use customer, market, and competitive insights to identify opportunities for growth and inform strategic decision-making
• Develop compelling global positioning, messaging, and value propositions tailored to priority customer segments and applications
• Create and maintain segment-level messaging architecture and ensure consistency across regions, channels, and customer touchpoints
• Develop integrated global marketing campaigns designed to generate awareness, engagement, qualified demand, pipeline, and revenue growth
• Establish campaign strategies, target audiences, channels, content requirements, and measurement plans
• Monitor campaign and commercial performance and continuously optimize programs based on performance data, customer insights, and business results
• Partner with regional marketing teams to adapt global campaigns and messaging to local market needs while maintaining overall strategic consistency
• Develop compelling, differentiated, and easy-to-use marketing and sales enablement tools that support commercial teams throughout the customer journey
• Partner with Sales and Commercial leadership to ensure marketing strategies and programs address customer needs and support business priorities
• Participate in strategic customer meetings, industry events, and customer discovery activities as appropriate
• Establish strong feedback loops between Marketing and Sales regarding leads, opportunities, customer needs, and campaign effectiveness
• Incorporate commercial and customer feedback into ongoing segment strategy and marketing programs
• Serve as the global marketing subject-matter expert and champion for the Dairy segment
• Establish a consistent global segment strategy while partnering with regional teams to tailor execution to local market conditions and customer needs
• Provide strategic direction and guidance to regional marketing partners to support effective execution
• Share best practices, customer insights, market intelligence, and successful programs across regions and segments
• Promote alignment across Global Marketing, Regional Marketing, Portfolio, Commercial, and other cross-functional stakeholders

Requirements:

• Bachelor's degree in Marketing, Business, Engineering, Life Sciences, or a related field
• 7+ years of B2B marketing experience
• Experience developing and executing B2B marketing strategies and programs
• Experience with B2B customer journeys, demand generation, content strategy, digital marketing, and sales enablement
• Experience translating customer, market, and competitive insights into marketing strategies and initiatives
• Strong strategic thinking and analytical skills, with demonstrated ability to develop and execute strategies
• Strong written and verbal communication skills with the ability to effectively engage customers and internal stakeholders
• Strong customer orientation and ability to translate customer needs into actionable marketing strategies
• Strategic mindset with the ability to connect market insights to commercial opportunities
• Strong analytical and problem-solving skills
• Ability to balance global strategy with regional market needs
• Strong collaboration and stakeholder-management skills
• Ability to influence and build alignment across cross-functional teams
• Strong communication and presentation skills
• Ability to manage multiple priorities in a global, matrixed environment
• Results-oriented approach with a focus on measurable business impact
• MBA or other relevant advanced degree
• Marketing experience within food safety, industrial, life sciences, manufacturing, or another technical environment
• Experience developing or executing global marketing strategies
• Experience partnering with regional marketing and commercial teams across multiple markets
• Experience developing segment-level positioning, messaging, value propositions, or go-to-market strategies
• Experience using marketing and commercial performance data to evaluate and optimize programs