Integrated Marketing Manager

Bellrae Marketing is a growing integrated marketing agency that partners with businesses seeking strategic, connected marketing. The Integrated Marketing Manager will own client relationships, lead integrated marketing direction, coordinate specialists across channels, stay involved in execution, and connect performance insights to client growth goals.

Responsibilities:

• Develop a deep understanding of each client’s business, customers, revenue goals, sales process, pipeline, and growth priorities
• Build strong relationships with founders and leadership teams
• Lead recurring client meetings and confidently present performance, recommendations and next steps
• Maintain proactive communication throughout the month, not simply show up for meetings
• Identify opportunities and problems before the client has to point them out
• Translate business priorities into clear marketing priorities for the Bellrae team
• Own the overall quality and effectiveness of the marketing being delivered
• SEO and organic search
• Social media and content
• Email marketing
• Website and conversion optimization
• Paid media
• Lead generation and nurture
• Campaigns and launches
• Develop editorial calendars based on business priorities and SEO research
• Create blog topics, outlines and content direction
• Write or edit marketing content when appropriate
• Develop email campaign and newsletter direction
• Write, edit or review email marketing
• Review monthly social media topics and weekly content
• Monitor keyword rankings and organic search performance
• Develop messaging and copy direction for new website/service pages
• Review marketing deliverables before they reach the client
• Make recommendations to improve conversion pathways, messaging and customer experience
• Review performance across active channels
• Work with specialists to understand what is happening within their areas of expertise
• Connect performance data to lead quality, sales priorities, pipeline and business goals
• Identify what is working, what isn’t and what needs to change
• Develop monthly priorities based on those insights
• Communicate performance in a way that is clear and meaningful to business owners - not simply repeat metrics from a report
• Lead quarterly and annual marketing planning for appropriate accounts

Requirements:

• Have broad experience across several digital marketing disciplines
• Understand SEO, social media, email marketing, websites, content and paid media well enough to lead integrated marketing decisions
• Have excellent marketing judgment
• Can interpret performance data and turn it into clear recommendations
• Are a confident communicator and presenter
• Can lead conversations with founders and senior executives
• Take ownership without needing someone above you to continually tell you what to do next
• Are proactive, curious and naturally look beyond the task in front of you
• Can move between big-picture thinking and hands-on execution
• Know when to do something yourself and when specialist expertise is needed
• Care deeply about the quality of the work that leaves your hands
• Are organized enough to manage multiple client priorities without losing sight of the bigger picture
• 7+ years of professional marketing experience, with agency experience
• Experience owning multiple client relationships and serving as a primary marketing contact
• Experience independently leading client meetings and presenting to founders, executives or senior leadership teams
• Broad working knowledge across SEO, social media, email marketing, content, websites and paid media
• Strong working knowledge of SEO, including keyword strategy, on-page optimization, content strategy and organic search performance
• Strong understanding of organic social media strategy and current platform best practices
• Experience developing, reviewing and optimizing email campaigns, newsletters and nurture strategies
• Experience analyzing marketing performance and translating data into clear recommendations and next steps
• Working knowledge of website strategy, messaging, conversion pathways and lead generation
• Strong copywriting and editing skills
• Experience with Google Analytics 4, Google Search Console and marketing reporting platforms
• Comfortable working in tools such as ClickUp, Slack and Canva, with the ability to quickly learn new platforms
• agency experience strongly preferred
• Experience with home, design, construction, remodeling, real estate, hospitality or other high-consideration service businesses is a plus