Retail Marketing Manager

ZBiotics makes genetically engineered probiotics designed to improve daily life and build a new category of consumer products. The Retail Marketing Manager will build the retail marketing foundation, own retail assets and onboarding, launch retail media programs, and serve as the primary bridge between Marketing, Sales, Retail Ops, and retailer partners.

Responsibilities:

• Own the end-to-end retail creative process — briefs, timelines, creative development, and retailer-specific adaptations — so Sales and Retail Ops aren't managing marketing coordination themselves
• Partner with Creative and Brand to translate omnichannel brand strategy into retailer-ready assets that prioritizes the integrity of our brand equity
• Partner with our Product Marketing Manager to have an ongoing cycle of customer and retailer insights that will inform your strategy and briefs
• Build and maintain a retailer onboarding kit, including brand assets, training materials, launch templates
• Own adoption, not just creation: work with Retail Ops to fix why current materials go unused and make the next version stick
• Develop and manage a retail marketing calendar aligned to sales planning cycles, retailer sell-in timelines, and the larger Marketing team’s quarterly campaign strategies
• Set the cadence of briefs and planning check-ins that keep Marketing and Sales moving on shared timelines
• Launch and manage ZBiotics' first retail media programs: retailer platforms, co-op advertising, Instacart and delivery app advertising, in-store programming
• Build the business case and measurement approach for retail media spend, partnering with our Brand Director and Marketing Analyst on attribution
• Partner with our Brand Marketing Manager to develop influencer and content strategies around retail expansion moments
• Serve as the primary marketing point of contact for the retail sales org
• Support the VP of Retail Sales directly in buyer meetings with sell-in materials, shopper insights, and program recommendations
• Bring shopper and category intelligence into Sales planning — translate data into insights Sales can use in the room
• The retail asset process is live: briefs, timelines, and creative handoffs run through a documented, repeatable process instead of ad hoc requests
• The retailer onboarding kit is rebuilt and in active use by Retail Ops and retailer teams — not sitting unused like the Corebook it replaces
• A retail marketing calendar exists and is aligned to sales planning cycles and sell-in timelines
• You're established as the go-to marketing contact for retail asset requests, with working relationships across Retail Ops, Product Marketing, and Creative
• Retailer-specific shopper marketing programs are running, tied to launch and sell-in support
• You've supported the VP of Retail Sales in buyer meetings with sell-in materials and shopper insights that hold up in the room
• Shopper and category intelligence is a standing input into Sales planning, not a one-off ask
• Your retail media campaigns are directly embedded in the larger Marketing GTM quarterly plans
• At least one retail media program (retailer platform, co-op, or Instacart/delivery) is live
• Retail media activation is built out across retailer platforms, co-op advertising, and in-store programming
• The retail marketing function has a defined scope, with initial org planning underway if volume supports it
• Trade marketing expansion is scoped — and underway if the VP of Retail Sales confirms the need
• The Sales–Marketing partnership runs on rhythms and processes that don't depend on you personally to hold together

Requirements:

• 6+ years in CPG or consumer brand marketing, with meaningful time in retail marketing, shopper marketing, or trade/channel marketing
• Experience working at the Marketing–Sales interface — you've operated as a marketing partner to a retail sales team before
• A track record at a small or scaling brand, where you've built processes and systems rather than just inherited them
• Demonstrated experience developing and managing Retail assets, including briefs, timelines, creative handoffs
• Experience with Retail media activation: retailer platforms (Instacart, co-op programs), digital shelf, in-store
• Experience developing sSell-in materials, including development: retailer presentations, shopper insights, program recommendations
• Comfort managing Marketing calendars and projects management across cross-functional teams
• Familiarity with syndicated data tools (Nielsen, Circana) a plus, but not required at hire
• Beverage (especially alcohol or functional), wellness, or hospitality experience is a plus