Influencer Marketing Manager

Studio McGee is a home design and furnishings brand seeking an Influencer Marketing Manager to lead the strategy and execution of its influencer and creator marketing program. The role manages creator partnerships, affiliate commerce, gifting, content amplification, retail activations, and campaign measurement to drive brand awareness, product discovery, customer acquisition, and revenue.

Responsibilities:

• Execute Studio McGee's influencer and creator strategy across organic, gifting, affiliate, and paid partnerships
• Identify and develop relationships with creators who authentically represent Studio McGee's aesthetic, values, and customer
• Build and manage a strong pipeline of creators across different audience sizes, categories, and markets
• Develop paid creator partnerships with clear objectives, deliverables, timelines, compensation structures, and performance expectations
• Manage creator relationships from initial outreach and negotiation through content delivery, reporting, and ongoing relationship management
• Partner with the Director of Brand and CMO to continually refine where and how Studio McGee invests in influencer marketing
• Manage creator relationships and programs across platforms including ShopMy, LTK, and AWIN
• Use affiliate and commerce data to identify creators with strong brand alignment and demonstrated ability to influence purchasing behavior
• Partner with internal teams to identify priority products and categories for creator campaigns, with an emphasis on key growth categories such as furniture, lighting, rugs, bedding, and seasonal collections
• Develop strategies that balance product discovery, new customer acquisition, content creation, and attributable revenue
• Continually evaluate creator and campaign performance to determine where to increase, decrease, or redirect investment
• Build a scalable pipeline of high-quality creator content that extends beyond creators' organic audiences
• Secure appropriate content usage rights and whitelisting permissions as part of paid partnerships
• Partner with Paid Media, Creative, Social, E-commerce, and Email teams to identify creator content that can be amplified across marketing channels
• Help develop and test different applications of creator content, including creator-led advertising, brand voiceovers, product-focused edits, PDP content, and promotional campaigns
• Identify high-performing creator content and partnerships that can be scaled or repeated
• Oversee Studio McGee's influencer gifting and product-seeding program
• Develop thoughtful gifting strategies tied to launches, seasonal priorities, and key product categories rather than relying solely on broad product seeding
• Maintain strong, authentic relationships with existing creators while continuously identifying new voices and audiences
• Manage creator communications and ensure partners have a consistently high-quality Studio McGee experience
• Build relationships with relevant creators in markets surrounding Studio McGee retail locations and future store openings
• Partner with Brand and Retail teams to identify the right creators to support store openings, shopping experiences, product launches, and local activations
• Own the influencer component of events and activations, including creator identification, outreach, attendance, deliverables, and follow-up
• Partner with the Director of Brand on broader events and community initiatives while remaining focused on influencer and creator participation
• Establish clear objectives and KPIs for influencer campaigns before launch
• Track performance across paid partnerships, gifting, affiliate activity, content, and product/category initiatives
• Measure both brand and commercial impact, including reach, engagement, content performance, traffic, new customer acquisition, affiliate revenue, ROAS, and product sales where measurable
• Partner with Performance Marketing and Analytics teams to understand how creator content performs when amplified through paid media
• Develop regular reporting that identifies what's working, what isn't, and where Studio McGee should invest next
• Maintain budget discipline and evaluate partnerships based on both performance and strategic brand value

Requirements:

• 4–6+ years of experience in influencer, creator, affiliate, social, or related digital marketing roles
• Hands-on experience managing influencer relationships and paid creator partnerships
• Experience with creator commerce and affiliate platforms such as ShopMy, LTK, AWIN, or similar platforms
• Understanding of influencer contracting, content usage rights, whitelisting, paid amplification, and creator compensation models
• Strong understanding of social platforms and the evolving creator landscape
• Ability to evaluate both the creative quality of content and its business performance
• Strong analytical skills and comfort using performance data to make investment decisions
• Excellent relationship-building, communication, negotiation, and project-management skills
• Strong aesthetic judgment and an understanding of what makes content feel authentic to a premium design and lifestyle brand
• Highly organized with the ability to manage multiple creator relationships, campaigns, product launches, and deadlines simultaneously
• Collaborative working style and ability to partner effectively across Brand, Creative, Performance Marketing, E-commerce, Merchandising, Retail, PR, and Social
• preferably within a consumer, lifestyle, home, fashion, beauty, or retail brand