Growth Marketing Director - remote opportunity

Tivity Health provides healthy life-changing solutions through physical activity, social and mental enrichment, and physical medicine and integrative health services. The Growth Marketing Director will drive member subscription revenue through full-funnel, data-driven marketing strategies spanning acquisition, conversion, engagement, retention, lifecycle marketing, partnerships, and analytics. The role also leads cross-functional growth initiatives, performance optimization, and team collaboration.

Responsibilities:

• Own membership acquisition, subscription revenue, and engagement growth targets
• Develop annual and quarterly growth plans aligned to revenue objectives
• Identify new growth opportunities that integrate client, member and company interests
• Collaborate with growth and business operations and finance as well as client relations and sales teams to support pipeline development and subscription growth initiatives
• Work closely with Finance to build subscription and revenue targets, track performance against budget, and adjust growth strategies as needed
• Lead omnichannel acquisition programs that connect with members in alignment with respective client frameworks
• Build audience segmentation strategies that improve targeting and conversion performance
• Manage acquisition budgets and optimize spend across channels to maximize ROAS and LTV:CAC ratios
• Develop testing roadmaps to improve engagement generation, enrollment, and subscription conversion
• Collaborate with Client Relations to shape client-ready campaigns that secure client support, align with account priorities, and drive member engagement
• Partner with product leads for website/ landing page performance and A/B and multivariate testing programs
• Improve conversion across enrollment journeys, wellness experiences, and subscription paths
• Partner with Product and UX teams to eliminate friction throughout the member journey
• Lead CRM strategy including email, SMS, mobile, and in-app engagement programs
• Develop onboarding, activation, upsell, renewal, and win-back campaigns
• Increase member retention, engagement, and lifetime value
• Reduce churn through behavioral analysis and personalized communications
• Partner with Marketing Analytics team to establish KPIs and reporting frameworks for member engagement, subscription conversion, retention, revenue, and profitability
• Manage marketing funnel performance and customer behavior trends
• Use predictive and member analytics to guide investment decisions and growth strategies
• Create executive-facing presentations and documents that clearly summarize growth strategy, performance results, insights, and recommended actions
• Be a high-performing growth marketing expert in our member marketing and engagement organization
• Foster a culture of creativity, accountability, and continuous improvement
• Strengthen cross-functional partnerships and contribute to a collaborative, high-performing team environment

Requirements:

• 8+ years of growth marketing, performance marketing, demand generation, or subscription marketing experience
• Proven success scaling subscription, membership, fitness, wellness, SaaS, healthcare, or related engagement outcomes
• Strong expertise in paid media, lifecycle marketing, CRM, conversion optimization, and analytics
• Demonstrated success achieving aggressive acquisition and revenue goals
• Deep understanding of attribution, customer journeys, marketing automation platforms, and experimentation methodologies
• Bachelor's degree in Marketing, Business, Analytics, Communications, or equivalent experience
• Experience in fitness, health club, wellness, Medicare, employer health, or consumer subscription businesses
• Experience marketing gym memberships, digital fitness products, wellness benefits, or healthcare services
• Familiarity with Salesforce Marketing Cloud, Google Analytics, Looker, Tableau, Meta Ads, Google Ads, and CRM systems
• Experience managing partnerships, referral channels, and membership marketing programs