Influencer Marketing Manager for Games - US/CA (m/f/x)

Joined Media Group creates influencer marketing endorsement campaigns that connect brands with targeted gaming audiences worldwide. The Influencer Marketing Manager will build creator relationships, recruit and onboard gaming talent, negotiate partnerships, develop campaign ideas, and track campaign performance.

Responsibilities:

• Build and maintain relationships with gaming influencers, agencies, and managers
• Recruit creators for global marketing campaigns
• Scout and onboard new talent to expand our influencer network
• Negotiate partnership deals and secure competitive rates
• Bring creative campaign ideas to the table
• Track KPIs, campaign results, and prepare performance reports
• Stay on top of gaming and influencer trends to identify new opportunities

Requirements:

• A true gamer — gaming isn't just a hobby; it's your passion
• Experienced in influencer marketing within gaming, esports, or gaming publisher/developer
• A natural networker who enjoys building relationships with influencers and managers
• Confident with negotiations and closing deals
• Comfortable working with international influencers and clients
• Up to date on gaming culture, esports, and influencer trends
• 1–3 years of experience in influencer marketing within gaming, esports, or a related field
• A deep understanding of gaming culture and current trends
• Hands-on experience working with gaming creators, esports teams, or gaming brands
• Familiarity with YouTube, Twitch, TikTok, Instagram, and other relevant platforms
• Strong negotiation and communication skills in English
• A proactive, independent mindset and the ability to manage multiple campaigns simultaneously
• (other languages are a plus)