Principal Product Marketing Manager, Competitive

GitLab is an intelligent orchestration platform for DevSecOps. The Principal Product Marketing Manager, Competitive will own GitLab’s competitive perspective on AI and agentic software development, shape market positioning, and translate competitive signals into product, sales, partnership, and thought-leadership strategies. The role partners with executives, product teams, sales, investor relations, and industry analysts to drive measurable win-rate impact and market leadership.

Responsibilities:

• Own GitLab's competitive positioning for AI and agentic software development end to end, from primary landscape analysis through understanding of competitive tools and developer-level perceptions. And turn that into the narrative the field, analysts, and executives all use
• Own the operating rhythm that converts competitive signal into a position and action within days
• Give Product an opinionated read on what competitive movement means for roadmap sequencing, bringing evidence and a recommendation rather than a summary of what competitors shipped
• Build the compete assets, plays, and objection handling the field uses against named competitors, define the sales motion that moves win rate, then measure whether it did
• Partner with Growth and Campaigns on competitor displacement campaigns, accountable for their contribution to pipeline
• Brief Investor Relations, industry analysts, sales, and executive leadership with the same rigor, owning the competitive-landscape narrative with analysts and PMMs
• Raise the competitive bar across the PMM team
• Ability to travel if needed and comply with the company's travel policy

Requirements:

• Proven impact at the organizational and industry level
• Deep domain expertise in SDLC, DevSecOps, and agentic software development to engage technical buyers and executive audiences
• Track record of driving competitive positioning that delivers measurable win-rate impact
• Fluency in the AI/agentic coding landscape and competitor exposure areas
• Established thought leadership with industry recognition (speaking, publications, advisory roles)
• Experience briefing executives, investor relations, and industry analysts
• Ability to form and articulate a clear point of view quickly despite incomplete information
• Strong communication skills to translate complex technical concepts into clear narratives
• Practical experience using AI tools within your workflow
• Self-directed, data-driven mindset using win/loss insights to guide strategy